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Twitter last October brought back former CEO Jack Dorsey to once again helm the company he helped create. More importantly, they needed him to help steer the ship back on course following multiple miscues.
Twitter has been taking on water for a while but you’d never know it at first glance. The social network is seemingly preferred by every major celebrity and Internet influencer and hashtags have invaded our daily lives. You can’t even watch the evening news without hearing about what ordinary people think about a given story courtesy of Twitter.
Dig a bit deeper, however, and you’ll find a myriad of problems plaguing the microblogging platform.
The company has failed to curb the rampant bullying and abuse that takes place each and every day on its platform. User growth has remained flat for several quarters. Revenue is tough to come by as larger companies are getting the lion’s share of advertising dollars.
It’s no surprise, then, that Twitter may soon find itself under new ownership.
CNBC on Friday said that Google and Salesforce are both interested in making an offer for Twitter. What’s more, TechCrunch notes that Microsoft and Verizon are also interested although the latter may have too much on its plate right now given its recent acquisition of Yahoo (and AOL before that) as well as its interest in Vessel.
Share value in Twitter is up more than 20 percent on the buyout chatter.
In the meantime, Twitter is attempting to reinvigorate itself as a video streaming platform as evident by recent deals with organizations such as the NFL.