Google reportedly considering making custom ARM-based server chips

By Shawn Knight ยท 6 replies
Dec 13, 2013
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  1. Google is reportedly considering the option of jumping into the hardware game by designing its own server processors using ARM technology according to a source with knowledge of the matter as reported by Bloomberg. If true, the move could seriously...

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  2. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,224

    Why? Who's to say Google will be good at making chips? Intel has quite the head start and they didn't have much trouble in squashing AMD in the consumer CPU chip market.

    Sure, sometimes a new competitor is able to leap-frog over an established company because they've gotten lazy and haven't progressed. But don't think that's true for Intel.
    psycros and t3chn0vamp like this.
  3. psycros

    psycros TS Evangelist Posts: 1,875   +1,292

    LOL, exactly what I was going to say :)
  4. Adorerai

    Adorerai TS Rookie

    The purpose of google designing their own chip is to better integrate their hardware and software right, or are they doing it to compete with Intel?
  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I wouldn't be so confident. Sure they control the server market but success leads to complacency. Remember what happened in the desktop market a couple of years back when AMD launched their 64 bit Athlon? They had Intel sweating for a while. Even the mighty have fallen. I'd like to see Intel get a taste of their own medicine.
  6. @ Skidmarksdeluxe
    But that's exactly what I think MilwaukeeMike is trying to say. Is Intel really complacent? They don't seem to to be the typical company that gets drunk off of their own success. Even after AMD "lost", they have continue to seriously work. And what exactly had Intel done to need to "get a taste of their own medicine"?

    On the other hand, the competition will always be a good thing for the market since it pushes companies to continue to develop rather than stagnate. At the same time, to say that Google will "seriously threaten" Intel so definitely is really odd. It may threaten Intel but why "seriously threaten"?
  7. I don't think Google will go to ARM to compete with Intel, I think if they go to ARM is to make their servers more efficient. I don't see them selling an ARM system, just building them for their own use.

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