Graphics card overheating, ambient case temp: 40C?

Hello, this is my first attempt at addressing this issue, it seems that whenever my GPU is under load (its a Nvidia geforce gt 220 btw) it shoots up past 90 C. im rather sure its not bad airflow since all other parts of my system are running cool, including my cores (quad core) which are at maybe 45C under load.

im not sure what is causing this problem but i have to decide between purchasing extra cooling, or a new card. I was hoping someone could help me with the decision. :)

Thanks, Brandon
 
yep i know its too hot, and yet my fans are maxed, im figuring my card is at the beginning of its end. im not sure what a decent replacement would be however (something within 100 ish dollars price range)
 
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