Huawei teams up with KFC for special edition smartphone in China

midian182

TechSpot Editor
Staff member

Who among us has never lamented the lack of a fast food-based special edition smartphone? Well now that pain is over. Huawei has partnered with KFC to release a limited edition version of the Enjoy 7 Plus that celebrates the 30th anniversary of the restaurant chain arriving in China.

The bright red handset comes with a laser-etched picture of Colonel Sanders emblazoned on the back, along with Huawei’s logo and KFC’s Chinese launch date (1987). It also ships with a pre-installed KFC app and K-Music, a jukebox-style application that lets you create and share playlists in one of the country’s 4000 restaurants. You even get 10,000 "K dollars,” a digital currency used by KFC in China.

"Between KFC and Huawei [...] both brands have witnessed the rise of China in these 30 years. Our collaboration is a homage to the era," Steven Li, senior vice president of KFC marketing told Campaign Asia-Pacific.

The phone itself is a mid-range affair that looks similar to the Red iPhone 7 Plus (minus the second lens). It features a 5.5-inch 720p display, Snapdragon 435 SoC, 12MP camera, 3GB of RAM, 3,020mAh battery, rear fingerprint sensor, and 32GB of storage that can expanded up to 128GB via microSD. Being a limited special edition, just 5000 of the handsets will be made. They’re only available in China and are available for 1,099 yuan (around $162).

KFC China has been quick to embrace new technology in recent times. The chain opened its “Original+” concept store in Shanghai last year, which is staffed entirely by robots. And in January, it teamed up with Baidu to develop facial recognition technology that can supposedly predict a customer’s order just by analyzing their facial features.

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Nobina

TS Evangelist
KFC flavored phones? Now when it becomes old you can just eat it instead of leaving it in the drawer.
 

Uncle Al

TS Evangelist
Of course, to really appreciate it you MUST be born in Kentucky where we have chicken for breakfast, chicken for lunch, and chicken for dinner .... heck, come midnight most of us have a breast in each hand looking for another piece!