iPhone 14 pricing remains the same in the US, sees rise in Europe and other regions

Daniel Sims

Posts: 664   +27
Staff
What just happened? Recent supply chain difficulties have created an unusual environment for consumer tech. In some areas, the effects are making their way to ordinary users. Apple's recent announcements show that the iPhone is no exception depending on where you live.

Consumers in the US and mainland China were probably pleased to see Apple announce the iPhone 14 at the same price as last year's iPhone 13 for all variants. Unfortunately, the new model costs significantly more in the UK, Australia, Japan, and Germany.

The price increases over the iPhone 13 are somewhat modest in the UK and Australia. The standard iPhone 14 will launch at £849 in the UK — £70 ($80) over its predecessor. Australia will see a mere AUD$50 ($33) increase, bringing the price to AUD$1,399. However, the iPhone 14 Pro Max's UK price will rise by a more significant £150 ($172) over last year's equivalent. Standard model prices for Germany and Japan are worse, increasing by €100 ($100) and ¥21,000 ($146), respectively.

Analysts point to three main factors for the higher prices: increased component costs, inflation, and changing exchange rates. The Yen and British Pound, in particular, have recently depreciated by record amounts against the US dollar. The US and Chinese markets likely escaped the hikes because Apple wants to maintain demand in its largest hardware markets.

Another hot device going through similar trouble is the PlayStation 5. Last month, Sony announced price increases for its latest console in the European Union, the UK, Canada, Australia, Mexico, Japan, and China. The company openly blamed inflation and rising component costs. Like Apple, Sony maintained its product's original price in the US.

The US is not only the PS5's chief market but also home to its strongest competitor Microsoft's Xbox Series X. Sony likely wouldn't want to risk giving the Xbox Series X a price advantage in the US. Soon after Sony's announcement, Microsoft and Nintendo said they had no plans to raise prices in any country for the Xbox or Switch.

It's unclear how or if the iPhone's rivals like the Samsung Galaxy or Google Pixel may respond to Apple's hike or if they can escape the factors that caused it.

Permalink to story.

 

p51d007

Posts: 3,368   +3,029
Funny isn't it... Products are MORE expensive in Australia, Japan...which are CLOSER to China,
where they are made. <wink> So much for shipping costs.

Unfortunately, the new model costs significantly more in the UK, Australia, Japan, and Germany.
 

umbala

Posts: 770   +1,476
Oh look another company using the rest of the world to subsidise USA. Simply pathetic. Inflation is far higher in the US than Australia and they have same supply chain issues as everywhere else. D!ck move from a d!ck company.
Did you really expect an American company to care about the rest of the world? Come on. USA #1!
 

umbala

Posts: 770   +1,476
So a product that was already way overpriced is staying the same price... in some regions?! Stop the presses, that's definitely a major headline! I hope I don't twist my ankle running to the Apple store to buy one... oh wait.
 

Eldritch

Posts: 496   +894
This article is missing out key information I. e. profit ratio for iPhone. iPhone 13 costed around $500 to make and were sold for $1000 to $1500. One can argue about pricing and inflation but unless you know about profit margins you can't truly fathom the greediness of these companies.
 

Faelan

Posts: 183   +240
Lol… I’m glad there’s nothing to tempt me about the 14/14 Pro over my 12 Pro Max. Battery is still at 100% health because I take care of it. As long as I don’t break it, I should get at least 2 years, if not more out of it. By then, I expect Putler to, if not outright dead, at least to have been defeated and the situation in Europe to be more normal.

My S3 watch is not going to last much longer though. It has had a good run. Seeing how they jacked up the price on the S8 by a fair amount and the new features really only benefit women and people who drive cars, a demographic I do not belong to, I just grabbed the S7 on sale instead. That’s a nice chunk of money that can go towards alleviating the almost guaranteed MSRP increase on the upcoming GPUs lol.
 

Fearghast

Posts: 579   +496
TBH, if you have a working phone, and you like the way it takes pictures, what is a reason to upgrade?
I am curious if a bigger sensor (1/1,28) and slower lens will fix lens flares, depth of field issues, poor dynamic range and a colour profile that seems to like the colour yellow, but that's about it ... it's still the same iPhone from 2017 (but with dependable battery and good microphones).
 

Theinsanegamer

Posts: 3,750   +6,519
TBH, if you have a working phone, and you like the way it takes pictures, what is a reason to upgrade?
I am curious if a bigger sensor (1/1,28) and slower lens will fix lens flares, depth of field issues, poor dynamic range and a colour profile that seems to like the colour yellow, but that's about it ... it's still the same iPhone from 2017 (but with dependable battery and good microphones).
Because I gotta CONSOOM11!!!!!1!

After several poor experiences with budget android phones and battery longevity, I'd be interested in a 14 plus, but only if they would have increased battery size. As it stands now I'll likely switch back to premium android phones, that Sony compact is very appealing
 

grumblguts

Posts: 478   +411
Well anything advertised by black isnt for me to consider buying so I wont. if the marketing team feel they want to advertise to a african market in europe enjoy that 1% sales.
 

Theinsanegamer

Posts: 3,750   +6,519
Well anything advertised by black isnt for me to consider buying so I wont. if the marketing team feel they want to advertise to a african market in europe enjoy that 1% sales.
LOLWAT. What does this even mean?
Lol, at this moment I just wait “greedy corporations” breaking these people’s family finances to fubar condition. But I doubt they still gonna learn anything.
Something my grandfather taught me: "you might be responsible with your money. But there are 100 out there who will go bankrupt chasing the joneses." Everyday he is only proven right again.
 

Old Molases

Posts: 211   +42
The Apple event clearly mentioned that for now the phones will be launched in States and Canada only. How come Europe and other regions are in the list :/