Meta records first-ever revenue decline; metaverse business loses almost $3 billion, again


Posts: 8,495   +106
Staff member
What just happened? Meta's bad year is showing no sign of improving. After reporting its first-ever decline in user numbers in February, the Facebook parent has just recorded another first: a drop in year-on-year quarterly revenue. The division behind its metaverse project had poor showing, too, losing almost $3 billion for the second quarter in a row.

Meta's earnings report shows it made $28.8 billion in revenue for the April-June quarter. That's down 1% compared to the same period a year earlier, the first time Meta/Facebook has experienced a revenue drop since going public. The figure also fell short of analysts' expectations of $28.92 billion. Net income, meanwhile, was down 36% YoY to $6.7 billion.

Meta's outlook for the rest of the year doesn't paint a better picture. It forecasts third-quarter revenue between $26 billion and $28.5 billion, lower than the $30.52 billion analysts predict.

As with Twitter and Snap, which experienced similarly disappointing financial results, the faltering economy, competition from TikTok, and a slowdown in the ad industry are being cited as factors behind the results. "We seem to have entered an economic downturn that will have a broad impact on the digital advertising business," CEO Mark Zuckerberg said on a call with investors. "The situation seems worse than it did a quarter ago."

Zuckerberg once again blamed Apple's anti-ad-tracking feature introduced in iOS 14 as a significant issue, with the average price per ad falling 14%. Facebook took out full-page ads in 2020 protesting Apple's move and claiming the change would destroy small businesses.

It was another tough quarter for Reality Labs; the division focused on Meta's hardware and metaverse aspirations. It was down $2.96 billion in the first quarter of 2022 and, despite revenue increasing 48% YoY to $452 million, lost $2.8 billion in Q2, adding to the $10.2 billion the division hemorrhaged throughout 2021. We recently heard that Reality Labs is making cutbacks by axing projects, including the dual-camera smartwatch, but it might not be enough to stop it from losing even more money in 2022 than last year.

Despite the continuing losses, Zuckerberg's faith in the metaverse is not wavering; in fact, the CEO is doubling down on the area. "Given some of the product and business constraints that we face now, I feel even more strongly now these platforms will unlock hundreds of billions of dollars – if not trillions over time," he said.

Meta's report came the same day the FTC announced it would seek to block the company's acquisition of Within Unlimited, creator of the Supernatural virtual reality workout app.

A report from earlier this week revealed that Meta is introducing "ruthless prioritization" and "modified performance standards," which involves going after low- and medium-performing staff and "transitioning" (firing) them from the company. One person believes up to 10% of workers could lose their jobs. Additionally, Meta is dealing with a trademark lawsuit from another company, also called Meta.

Permalink to story.



Posts: 797   +1,598
This is a good start. I hope Facebook goes the way of MySpace soon.

Also, I love how Zucky still thinks his meta-nonsense is going to be bigger than Jesus. It's just going to take a few years of massive, massive losses.

"I feel even more strongly now these platforms will unlock hundreds of billions of dollars – if not trillions over time" <-- This line really made my day. No amount of wealth is ever enough for these rich a$$holes. They just want to keep adding zeroes at the end. I mean, billions and trillions are such small amounts of money, why stop there? Meta could eventually make quadrillions or even quintillions of dollars!


Posts: 444   +169
This is a good start. I hope Facebook goes the way of MySpace soon.

Doubt it. Meta is not a tech company nor a social networking company (or whatever you called MySpace), it's an advertising company + tech subdivisions. Look at their revenue - 99.3% of their revenue is from ads. Even with all these losses, they still had a net profit of $40B in the trailing 4 quarters.



Posts: 119   +190
Facebook is probably right. The whole world's economy is probably falling apart because of Apple let's users decide if they want to be tracked or not.


Posts: 1,517   +2,260
Zuckerberg's obsession with his 'Metaverse' is looking more and more dangerous for the company each month that passes. Pure hubris.
Zuckerberg isn't completely wrong on that point, with some caveats. Facebook didn't invent the metaverse, it's just a nebulous term to refer to digital spaces where you can interact socially in a way that mimics real life. Generally speaking, aspects of Fortnite and GTA Online are metaverses, with perhaps Second Life being the closest complete implementation of the concept, all of which have been huge hits to the point of each being cultural watersheds.

That said, it's not going to be Facebook that does it. They don't understand what makes the former tick, and they've exhausted any goodwill or clout they may have ever had, and they don't have the sheer oppressive mass of a megacorporation like Disney to force it to work. The only card left in their hand is their buyout of Oculus. They've managed to attract the contempt of the left and the right, and now that their growth is in the negatives even their shareholders are going to turn on them. It's only a matter of time.
Last edited:


Posts: 1,832   +988
I am interested in many things in digital world, but I gotta be honest I did not care a bit about their meta verse.
Make something really exciting, for example 8k VR that can be used on current gen PCs