Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes

[Anton Longshot]

Now why would you need to see people's names and tie them to their votes?

You didn't complain much when until recently voters' names showed up under posts...
But in any case, a few reasons:
#1 to spot 'personal downvoters'
#2 to spot 'gang downvoting'.
I also visit Ars Technica which was once my fav tech website.
Both #1 and #2 happen a lot there and can be very disrupting and annoying.
The admins refuse to address these issues because clicks, but I think it's biting them in the *** already.
I wouldn't like to see that sht happen here.
But of course OTOH change is the only absolute and if necessary I'll move on and forget.
Has happened before and will no doubt happen again for as long as I'm alive and online.
Just like living entities websites come into existence, grow old (often get sick) and die.
Exceptions are rare. [/edit] Places like Yahoo aren't really exceptions; they've entered the undead/zombie stage of what life they had.

 

[aknockingmormon]

Im sure this has NOTHING to do with the new time limits on cloud gaming

 

[trgz]

I heard that advertising could bring more money than premium subscription in streaming services.
Personally, I cannot watch content if there are ads inside.
And seeing ads in games sounds even worse.

I know where are getting there. I know ad free tiers will be getting more expensive.
Their goal is to make ads in games a new norm. My goal is to never touch those.

P.S. Imagine you watch a gaming stream on twitch. And then twitch and the game begin to show the ad
at the same time.

Personally I've always viewed Twitch as basically an advert in itself.

 

[winjer]

As if we needed more reasons not to buy an Xbox....

 

[GABulldog]

You just lost a boss fight in a game and an ad pops up for medical care. One way to ruin the gaming experience

 

[p51d007]

LOL, I'm glad I gave up on games around Doom 4. Back when you OWNED the games.
Now, the companies OWN YOU.

 

[p51d007]

We need more laws to limit advertising. It has become a plague on everything people consume.

Television sports is the same. A football game for example is 4-5 hours of commercials
interrupted by 60 minutes of a game.