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Mozilla's new brand identity is the result of crowdsourcing

By Shawn Knight ยท 15 replies
Jan 19, 2017
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  1. Mozilla last year came up with a novel approach to updating its brand identity. True to its open-source principles, the foundation invited the general public to weigh in on the process – from the creative strategy and concepting through the refinement and guidelines phase – and help narrow down the list of candidates.

    Mozilla recently announced the winning design which is perhaps best described as “simplistic.”

    In a blog post on the matter, Tim Murray, who leads the creative team at Mozilla, said the new logo is a nod to URL language and reinforces that the Internet is “at the heart of Mozilla.”

    The font of the wordmark is called Zilla and was designed by Typotheque, a type foundry in the Netherlands. The font was selected to evoke the Courier font used as the original default in coding. it also exhibits a journalistic feel which Murray said reinforces their commitment to participate in conversations about issues related to the health of the Internet.

    Mozilla received concepts and guidance from Anton Koovit and FontSmith but ultimately went with Typotheque because of their deep knowledge of localization of fonts and their commitment to having a font that includes languages beyond English.

    Typotheque was the first type foundry to release web-based fonts way back in the day and Mozilla’s Firefox browser was an early adopter of such fonts, a fact that perhaps helped sway the foundation’s decision.

    Murray said they will be rolling out the new brand identity in phases and look forward to hearing feedback and suggestions.

    So yeah, what do you think of Mozilla's new brand identity? Is it simple and to the point or does it look dated? Chime in with your thoughts in the comments section below!

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  2. So yeah, what do you think of Mozilla's new brand identity? Is it simple and to the point or does it look dated? Chime in with your thoughts in the comments section below!

    I think it's laughably inadequate given what they tossed away by forcing out Eich (see: Brave).
     
    Reehahs and MoeJoe like this.
  3. MoeJoe

    MoeJoe Banned Posts: 837   +441

    Moz://a is Fake News from silicon valley 'triggered' types.
     
  4. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,766   +1,160

    Kind of like it but I think it's going to be hard to digest for those who are not familiar with the brand.
     
  5. Kunming

    Kunming TS Maniac Posts: 308   +187

    Still taking money from google, moz?
     
  6. learninmypc

    learninmypc TS Evangelist Posts: 8,817   +585

    Does it make FF crash less often? NO!!
     
  7. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    Please tell me this is a joke
     
  8. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,382   +5,010

    Someone leaked Mozilla's April Fool's Joke early this year.
     
  9. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    Is FF still a thing? I thought it had died or just faded into obscurity like MySpace did. TBH I'd completely forgotten about it, and to think it was the browser I used several years back.
     
  10. fktech

    fktech TS Maniac Posts: 526   +138

    Now go fix Firefox!
     
  11. MannerMauler

    MannerMauler TS Addict Posts: 206   +53

    What is it with people calling news they don't like on here "fake news"???? This story doesn't seem to be fake, and most of the other stories called fake on here haven't been either, with a possibility of one or two being fake.....

    I've this all over Techspot, why not make it a hashtag as most people of today like to. I can already think of it. "#TechspotFakeNews"
     
  12. erickmendes

    erickmendes TS Evangelist Posts: 572   +247

    I like it.... seems fresh, everything looks the same on the web nowadays...
     
  13. jobeard

    jobeard TS Ambassador Posts: 12,877   +1,526

    Still is my primary browser and has been for years.
     
  14. erickmendes

    erickmendes TS Evangelist Posts: 572   +247


    #3 browser, according to NetMarket share. Chrome 56%, I E 20%, FF 12%. So yep, still pretty relevant.
    source: https://www.netmarketshare.com/browser-market-share.aspx?qprid=0&qpcustomd=0
     
    Skidmarksdeluxe likes this.
  15. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    Nice. The fact that it still exists is testimony to the fact that some still like and use it. Nothing wrong with that.
     
  16. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

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