Netflix subscribers are about to surpass paid TV

Greg S

Posts: 1,607   +442

As the trend of cord cutting continues, Netflix is about to have more subscribers than cable providers. In a survey by Pricewaterhouse Coopers, it was found that 73 percent of respondents subscribe to Netflix and pay for TV services.

Over the last few years, cable subscribers dropped from 79 percent to 73 percent. It is almost certain that the cord cutting trend will continue while Netflix will continue to bring in new customers. After showing massive subscriber growth earlier this year, Netflix remains on track to surpass traditional TV.

The main reason that consumers still pay for TV is access to live sports. An astounding 82 percent of those surveyed said they would end or reduce their TV packages if it were possible to watch sporting events live. Sports fans are likely to pay approximately $23 per month to obtain unlimited access to live sporting events.

Another reason that users choose not to ditch paid TV services is the number of different services required to watch all of their favorite shows. On average, cord trimmers use five different paid services to get all of their content. However, 75 percent of respondents felt overwhelmed when using more than four services in addition to paid TV.

Streaming is still growing in popularity with 46 percent of respondents reporting they have acquired new streaming services within the last six months. Obtaining content over the Internet is most popular among younger demographics and slowly decreases in popularity with age. Consumers between 25 and 34 years old are now 90 percent likely to view TV content online.

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Cycloid Torus

Posts: 4,642   +1,445
A step beyond a la carte, which are the delicatessen approach providers?

I expect any delivery of product which force feeds a group of undesired 'channels' will eventually fail.


Posts: 3,091   +3,149
Ala carte programming would have been inevitable before a corrupt scumbag took over the FCC. Now its anyone's guess what will happen if neutrality is fully repealed. Well, no, not really - its pretty predictable. Comcast and the other big cable ISPs will undoubtedly do all they can do destroy Hulu and other on-demand competitors. They'll also lean on Netflix to try to make them subservient and to show the cable provider's ads. Netflix should get ahead of this and start building VPN capabilities into their software and/or partnering with major VPN providers. All of the streaming services need to make this a high priority if they want to remain independent.

Brock Kane

Sports, live TV and Local News, hello????

Netflix is not the cure all of Cable TV, please!