Nvidia expected to rebrand canceled RTX 4080 12GB as RTX 4070 Ti for January launch

midian182

Posts: 8,324   +103
Staff member
Rumor mill: With the RTX 4080 arriving next week, many are wondering what has become of the 12GB version of the card that Nvidia "unlaunched" last month following consumer backlash. According to a regular hardware leaker, the RTX 4080 12GB will land in January with a new name: the RTX 4070 Ti.

As you will remember, Nvidia announced in mid-October that it would be unlaunching the RTX 4080 12GB because it "wasn't named right." The company was doubtlessly reacting to the outcry over the card, which had 4GB less VRAM, 25% fewer CUDA cores, and a narrower memory bus than the RTX 4080 16GB.

The RTX 4080 12GB specs made it closer to what should have been an RTX 4070, but it carried an $899 MSRP, around $400 more than the RTX 3070's MSRP at launch. The outcry led to Nvidia admitting the card should be renamed (and repriced, presumably).

Turning the RTX 4080 12GB into the RTX 4070 would leave a question mark over the original RTX 4070's fate. According to prolific hardware leaker Kopite7kimi, Nvidia has gotten around this by calling the unlaunched card the RTX 4070 Ti—a move many expected it to make.

The RTX 4070 Ti should feature all the original specs of the RTX 4080 12GB, including the full-fat AD104 GPU and 7,680 CUDA cores. What we don't know is if it will stick with the same $899 price.

The RTX 3070 Ti launched with an MSRP of $599, so charging $300 more for the Lovelace equivalent is unlikely to go down well with gamers, especially at a time of economic uncertainty when many people are avoiding expensive purchases.

Then there's AMD. Team red recently unveiled the Radeon RX 7900 XTX and RX 7900 XT, priced at $999 and $899, respectively. Their lower price points, DisplayPort 2.1, and better power efficiency make a compelling combination for even the most ardent Nvidia fan, so Jensen Huang would be wise to give the RTX 3070 Ti a competitive MSRP. Rumors say we'll find out sometime in January, possibly during CES.

If you do have your eye on an RTX 4080, be prepared for lower stock levels than the RTX 4090 when the former launches on November 16.

Thanks, VideoCardz

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R00sT3R

Posts: 745   +2,310
Lol, How does Nvidia explain away a big price drop by simply changing the name on the box?

I mean, if Nvidia thought this level of performance was worth $900 one minute, why is it now only worth a reduced amount.

Love it when these companies get caught out by their own sheer greed and attempted market manipulation.
 

oasked

Posts: 11   +13
It'll be $899, or perhaps more!

If they can sell out the RTX 4090 at close to $2000 for AIB boards, then why should they reduce prices anywhere?

The AMD cards won't be available at MSRP for long (if there's any stock at all) - the AIB boards will be more than MSRP at least into the first quarter of next year.

Given all the stock issues over the last 2 years, I have no confidence in either side.
 

takaozo

Posts: 422   +647
Rumours time from other tech sites and forums.
AMD is about to rebrand 6600 to 7600 and 6700 to 7700.
Only time will tell the full story here.
If this come to be real no way I'm getting a new card next year.

AMD 7000 on TPU
 

Srhnd

Posts: 22   +31
NV can go f themselves at these prices. I will get 7800 xt or 7700xt with probably more VRAM too.
Hopeful for AV1 encoding streaming with OBS.
 

Geralt

Posts: 1,307   +2,095
A 4070Ti at 900 dollars would be just absurd. They need to reduce prices or they risk to go on bankruptcy.
 

EdmondRC

Posts: 401   +580
It has to be lowered, the 7900 XT will make a mockery of this card and its $899. This card can't be more than $699 and even that's too much.
 

maroon1

Posts: 154   +166
Who cares about names ??? There is no point changing the name

All they need to do is drop the price.
 

Neatfeatguy

Posts: 1,022   +1,881
Whoa, whoa, whoa.....slow down there. The 4080 12GB is looking to be rebranded to a 4070Ti? Dafuq....

From the 4080 12GB DLSS 3.0 graphs, the card is roughly around a 3090 performance.

This means the 4070Ti is roughly 3090 performance. That's about 10-15% over a 3080.

That would mean the 4070 will be right around the 3080 performance? That sounds week as F because Nvidia will be asking for $699 for a 4070.

Anyone wanting a high-mid ranged Ada card, just do yourself a favor and see if you can land a 3080 10/12GB or 3080Ti for around $700-800 and put yourself out of the waiting misery. Don't support Nvidia's awful Ada lineup and price gouging.

The 3070 gave you 2080 Ti performance.
The 2070 gave you almost a 1080Ti performance (roughly 10% behind, but at least 10% faster than the 1080).
The 1070 gave you 980Ti performance.
The 970 gave you 780Ti performance.

Sounds like the 4070 will give you less performance uplift over all the other xx70 series gave when compared to previous generations and cost you more.
 

takaozo

Posts: 422   +647
"“We are navigating our supply chain transitions in a challenging macro environment and we will get through this,” said Jensen Huang, founder and CEO of NVIDIA."

NV financial results Q2 2022

"GAAP earnings per diluted share for the quarter were $0.26, down 72% from a year ago and down 59% from the previous quarter. Non-GAAP earnings per diluted share were $0.51, down 51% from a year ago and down 63% from the previous quarter."

Can't wait for January results :) I hope they choke on their own spit.
 

tellmewhy

Posts: 209   +108
I hope they don't have a hidden LHR because comparisons will be made and sooner or later if they have a hash limiter it will show up.
 

waclark

Posts: 707   +451
I think the angst over the naming is funny. I don't care what it's called, I care how it performs. I would love to see someone do a blind performance test. Gpu1, Gpu2, etc and then compare performance at the MSRP or street price if you like. Then I think you could make a decision on what level of performance you are willing to pay for. I don't care if it's called the 4070Ti or MyNewGPU. What's in a name?

I also think expecting to get a higher tier of performance for a lower tier price is a bit of a fool's game. Especially when you consider Nvidia's more monolithic design which appears to be more costly to produce. Companies have to make money and while Nvidia is in the top 10 semiconductor companies by revenue (#8) they are 33rd in Operating Margin. AMD is 10th and 43rd respectively with about a 5% differential between AMD and Nvidia in operating margin, 27 versus 22%.
 

EdmondRC

Posts: 401   +580
I think the angst over the naming is funny. I don't care what it's called, I care how it performs. I would love to see someone do a blind performance test. Gpu1, Gpu2, etc and then compare performance at the MSRP or street price if you like. Then I think you could make a decision on what level of performance you are willing to pay for. I don't care if it's called the 4070Ti or MyNewGPU. What's in a name?

I also think expecting to get a higher tier of performance for a lower tier price is a bit of a fool's game. Especially when you consider Nvidia's more monolithic design which appears to be more costly to produce. Companies have to make money and while Nvidia is in the top 10 semiconductor companies by revenue (#8) they are 33rd in Operating Margin. AMD is 10th and 43rd respectively with about a 5% differential between AMD and Nvidia in operating margin, 27 versus 22%.
Sorry, but it was too obvious what Nvidia was attempting to pull with the 4080 12GB. They needed to justify the $900 price tag and they did not want people to think that the price hike was for a 4070. So, they pretended that the 4080 12 GB was the successor to the 3080 and that the $200 additional price tag was correlated with the 3080 12GB, not the original 10GB version. The MSRP of the 3080 12GB was $899, so they could claim that the price did not increase for the 12GB version of the 4080. Problem of course was the card will be barely faster than the 3080. Also, PC gamers are pretty well informed, so they quickly realized that the card was not an 80 level card (AD104, 192-bit bus < cores than 3080). Now they have a ridiculously priced 4080, $300 more than the 3080 12GB MSRP and $500 more than the 10GB MSRP. I agree it doesn't' matter what they call the cards, except when it was obviously meant to deceive the consumer.
 

samlebon2306

Posts: 15   +23
Why don't people wait for real benchmarks that pit the 40 series against RDNA 3?
There is no point in speculation. It's just one month of waiting, and the numbers will tell who the winner is. In the meantime, keep having fun with the gear you already have.

Remember, gaming is all about having fun, not following religiously a brand or a corporation.
 

waclark

Posts: 707   +451
Sorry, but it was too obvious what Nvidia was attempting to pull with the 4080 12GB. They needed to justify the $900 price tag and they did not want people to think that the price hike was for a 4070. So, they pretended that the 4080 12 GB was the successor to the 3080 and that the $200 additional price tag was correlated with the 3080 12GB, not the original 10GB version. The MSRP of the 3080 12GB was $899, so they could claim that the price did not increase for the 12GB version of the 4080. Problem of course was the card will be barely faster than the 3080. Also, PC gamers are pretty well informed, so they quickly realized that the card was not an 80 level card (AD104, 192-bit bus < cores than 3080). Now they have a ridiculously priced 4080, $300 more than the 3080 12GB MSRP and $500 more than the 10GB MSRP. I agree it doesn't' matter what they call the cards, except when it was obviously meant to deceive the consumer.
Like I said, who cares what the name is? The question is how well will the 4080/12 perform. Does it perform like a 3080Ti, a 3090 or a 3090Ti? What little info we have suggest it will be between the 3080Ti and the 3090Ti depending on which game you're talking about. Expecting 3090 performance at a 3070 price seems unrealistic to me.

Do I think the $900 price tag was too high, yes, I do, but I think $900 is high for any GPU. If we have to spend $900 on a GPU to game, then PC gaming is getting too expensive for the average gamer.