Nvidia brings back the RTX 3060 12GB for $350 as GPU market gets weird again

midian182

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In brief: It seems the long-running rumor that Nvidia is bringing back the RTX 3060 in response to the memory crisis has proven accurate. According to a new report, the Ampere-era card has now been made available to purchase in China, presumably ahead of a wider global rollout.

Claims that Nvidia could restart production of the incredibly popular RTX 3060 12GB first surfaced in January. The card was originally discontinued in 2024 and it's believed that all warehouse inventory was depleted in December 2025, but RAMageddon has caused huge disruption to graphics card supply, especially those that use GDDR7 memory (I.e., almost all of the RTX 5000 series).

In April, prolific leaker MEGAsizeGPU wrote that Nvidia would relaunch the RTX 3060 in June. A few weeks later, a post on the Chinese forum Board Channels put the launch window sometime in July.

Now, a new Board Channels post claims that Chinese manufacturer Colorful has sent its Battle Axe RTX 3060 Duo 12GB V2 to some stores in China. It adds that the bulk wholesale price is 2,199 RMB, which converts to around $325.

The initial allocation of cards is said to be very small – only a few dozen units per region – but Colorful is apparently going to start regular weekly restocks to ensure a stable supply.

VideoCardz writes that Colorful's official store has the card listed at 2,349 RMB, or around $347; its original MSRP in 2021 was $329. It also states that shipments start this week, with delivery expected before June 5.

The obvious question is why Nvidia would revive the RTX 3060 rather than the newer RTX 4060. The answer likely comes down to manufacturing capacity. The RTX 4060's AD107 GPU is built on TSMC's custom 4N process, which Nvidia also uses across much of its more recent product stack. Bringing that card back in larger numbers could put it in competition with higher-margin products, especially AI accelerators, for the same wafer supply.

The RTX 3060, by contrast, is based on the older GA106 GPU made on Samsung's 8N node. That gives Nvidia a way to increase supply without eating into its more valuable TSMC allocations.

There is also the memory factor. With 12GB of VRAM, the RTX 3060 still has a marketing advantage over the 8GB RTX 4060 at a time when graphics memory capacity has become an increasingly important selling point for gamers.

Five years after it launched, the RTX 3060 remains the most popular GPU among participants of the Steam survey, illustrating its enduring popularity.

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Should be at $299 (ideally $279).

Right now the RTX 5060 is going for around $330-350. Why would you want a 5 year old, new, GPU that's slower and costs the same as a faster current gen 5060?

The RTX 5060 is roughly 35% faster (essentially just like the 3060Ti), but does have 4GB less VRAM at a total of 8GB. The RTX 5060 is just a smidge faster than the 3060Ti and you're back at the what card is better argument; 3060 12GB because it has more VRAM or the 3060Ti because it offers more performance?

 
Classic design, half black half red cards. I really wanted one but eventually settled for Gigabyte Aorus version.
 
Should be at $299 (ideally $279).

Right now the RTX 5060 is going for around $330-350. Why would you want a 5 year old, new, GPU that's slower and costs the same as a faster current gen 5060?

The RTX 5060 is roughly 35% faster (essentially just like the 3060Ti), but does have 4GB less VRAM at a total of 8GB. The RTX 5060 is just a smidge faster than the 3060Ti and you're back at the what card is better argument; 3060 12GB because it has more VRAM or the 3060Ti because it offers more performance?
These will sell for cheaper but will help 5000 cards to stay at current prices. We need more GPUs.
 
Should be at $299 (ideally $279).

Right now the RTX 5060 is going for around $330-350. Why would you want a 5 year old, new, GPU that's slower and costs the same as a faster current gen 5060?

The RTX 5060 is roughly 35% faster (essentially just like the 3060Ti), but does have 4GB less VRAM at a total of 8GB. The RTX 5060 is just a smidge faster than the 3060Ti and you're back at the what card is better argument; 3060 12GB because it has more VRAM or the 3060Ti because it offers more performance?

Maybe some don't need "the speed". My card is only a 3060i, but for photoshop & what not, fast enough for me. (I'm not a gamer).
 
3000 series don't have native FP8 (higher perf hit with DLSS 4.x) and don't support FG/SM - I would rather buy a 4060/4070 over this.

12GB VRAM means nothing when GPU is weak anyway. The only reason we see this card, is because it uses GDDR6 so I guess it makes sense when RAM marked is fcked.
 
Remember last week when people laughed at China’s new GPU that was only 3060 level?

Welcome to the new mainstream. So retro.

That GPU was not even at 3060 level, priced higher and with shitty drivers and software. Crap features, no upscaling, no support. Dead in the water.
 
That GPU was not even at 3060 level, priced higher and with shitty drivers and software. Crap features, no upscaling, no support. Dead in the water.
China built a gaming GPU: Lisuan's LX 7G100 performs like an RTX 3060 but costs almost $500
 
China built a gaming GPU: Lisuan's LX 7G100 performs like an RTX 3060 but costs almost $500
Look at your own link, it does not beat or perform like a 3060 and the drivers are crap, meaning they have cherrypicked games that actually runs decently well, and still they don't even come close to a 6+ year old 3060

Hence why conclusion says, Nvidia and AMD has nothing to worry about
 
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