Primary IDE master not detected

hello, i borrow my friends computer its a asus motherload i dont know know much about it, it kept freezing on me and i turned it off manually now the bios setup utility menu is on and nothing on it is detected, please help.
 
Have you changed or added anything to it?

Try removing all but one memory stick, then if still no go try another stick and also swap then around the slots.

Try reseating all the internal connections.

Are the fans running?

What OS are you running?
 
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