Samsung has a team of 200 only working on Apple displays

By Scorpus ยท 7 replies
Apr 15, 2015
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  1. samsung apple ipad macbook display panel screen

    Apple is one of Samsung's largest customers, which is why the company has created a team of 200 employees that's exclusively dedicated to creating displays for Apple products, according to the latest report from Bloomberg.

    The team formed on April 1 as part of a restructuring within Samsung Display, which also saw the LCD and AMOLED divisions split. At this stage the Apple-specific team is focused on creating displays primarily for iPads and MacBooks, but the company could also see orders for smaller displays, such as those used on the Apple Watch.

    One of Samsung's main rivals in the display business, LG, also has a dedicated unit that creates and supplies displays to Apple. While both companies use their in-house displays for their own smartphones, it's clear that Apple is a major focus and major money maker for their component divisions.

    While Samsung Display is busy supplying displays for a range of Apple products, Samsung's semiconductor business has reportedly secured the contract to manufacture Apple's next-generation smartphone SoC. The Apple A9 will be manufactured in either South Korea or Texas, depending on which report you read.

    The strong relationship between Samsung's component divisions and Apple seems to contradict their fierce rivalry in the smartphone and tablet market, which has produced several lawsuits over the years. But regardless of what it might seem like on the outside, Apple and Samsung do seem to get along just fine.

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  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    It makes obvious business sense. Just because Samsung & Apple don't often get along there's nothing wrong with their money.
  3. tonylukac

    tonylukac TS Evangelist Posts: 1,374   +69

    Glad they're working in america.
  4. axiomatic13

    axiomatic13 TS Addict Posts: 146   +75

    Meh... better time and effort would be made selling to PC Gamers. Higher margins and a larger audience.
  5. OneSpeed

    OneSpeed TS Addict Posts: 286   +92

    True. Why bother making anything better for Apple?
  6. ikesmasher

    ikesmasher TS Evangelist Posts: 3,000   +1,319

    The audience for gamers is a small fraction of the size of a macbook audience....Easily a quarter of the people at my college (the largest in the area) have macbooks.
  7. mctommy

    mctommy TS Addict Posts: 217   +38

    Because part of your business is component manufacturing which you derive your profits from for that division. If you do a half-*** job, then they'll take the business somewhere else... or they'll sue you for breach? Quality work = ongoing revenue and profits.
  8. dividebyzero

    dividebyzero trainee n00b Posts: 4,891   +1,264

    Six engineers and 194 lawyers?
    mosu likes this.

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