Sony expecting massive, $2.1bn loss due to its smartphone division

Scorpus

TechSpot Staff
Staff member
Sony has once again revised their forecast for this financial year, quadrupling their expected losses thanks to a $1.7 billion "impairment" that relates to their smartphone division. On top of their earlier prediction, Sony is now anticipating a loss as...

[newwindow="https://www.techspot.com/news/58100-sony-expecting-massive-21bn-loss-due-to-its-smartphone-division.html"]Read more[/newwindow]
 

Arris

TS Evangelist
I'd love an Xperia Z3 or Z3 compact. But the Nexus 5 isn't really needing replaced. Shame it's such good value for money otherwise I'd be seriously tempted to grab a Sony. Their new tablet looks pretty tasty too. Nice colour reproduction for use with photography. Hope their plans pay off as I'd hate to see such a giant of the technology age fade away. Would be the same as Kodak disappearing. Time was when if you wanted the best computer monitor or TV you got a Sony Trinitron :)
 
  • Like
Reactions: SantistaUSA

Marty LK

TS Rookie
Sony's marketing system is probably at fault for the loss. Being only available at Sony.com makes them much less available to would-be buyers.

Sony should consider setting up storefronts in Best Buy like Samsung and Microsoft do.
 

IAMTHESTIG

TS Evangelist
Yeah their devices aren't really advertised much anymore. I do have a Xperia Z1 and am very happy with it. I have a bad habit of getting my phone wet so this has been a worthy investment for me.
 

Ranger1st

TS Evangelist
I've got the Z and it's an awesome phone, better then the Galaxy 3 I had before it, ( and the LG 930 I had as an interim. The LG actually fried it's self to death internally). the OEM android mods, the integration of external camera lenses and even the PS3 controller integration is seamless.. love this phone. looking forward to the Z3 upgrade.
 
D

davislane1

I actually forgot Sony makes phones. You'd think with the Playstation ads they run everywhere their mobile division would be more well known.

#RemarksThatShouldHaveBeenMadeDuringProductPlanning
 
  • Like
Reactions: Ultraman1966

axiomatic13

TS Maniac
I would love to have a Sony phone but they aren't competitive on price and for the same reason I only buy Nexus devices from Google, I want those OS updates DAY 1.
 
G

Guest

Make the Z compact series around $400 and count me in. I can't afford $600 for a phone every year!