Sony expecting massive, $2.1bn loss due to its smartphone division

By Scorpus ยท 10 replies
Sep 17, 2014
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  1. Sony has once again revised their forecast for this financial year, quadrupling their expected losses thanks to a $1.7 billion "impairment" that relates to their smartphone division. On top of their earlier prediction, Sony is now anticipating a loss as...

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  2. cmbjive

    cmbjive TS Booster Posts: 777   +138

    It's hard to compete when your phone isn't from Apple or some Korean company.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I wonder why their mid range devices aren't as popular their top end devices, you'd think that's where they'd make their money.
    Nobina likes this.
  4. Arris

    Arris TS Evangelist Posts: 4,730   +379

    I'd love an Xperia Z3 or Z3 compact. But the Nexus 5 isn't really needing replaced. Shame it's such good value for money otherwise I'd be seriously tempted to grab a Sony. Their new tablet looks pretty tasty too. Nice colour reproduction for use with photography. Hope their plans pay off as I'd hate to see such a giant of the technology age fade away. Would be the same as Kodak disappearing. Time was when if you wanted the best computer monitor or TV you got a Sony Trinitron :)
    SantistaUSA likes this.
  5. Neojt

    Neojt TS Addict Posts: 223   +56

    Also there are not all that available compared to iphones or Samsungs
    Marty LK likes this.
  6. Marty LK

    Marty LK TS Rookie

    Sony's marketing system is probably at fault for the loss. Being only available at makes them much less available to would-be buyers.

    Sony should consider setting up storefronts in Best Buy like Samsung and Microsoft do.

    IAMTHESTIG TS Evangelist Posts: 1,256   +454

    Yeah their devices aren't really advertised much anymore. I do have a Xperia Z1 and am very happy with it. I have a bad habit of getting my phone wet so this has been a worthy investment for me.
  8. Ranger1st

    Ranger1st TS Evangelist Posts: 348   +124

    I've got the Z and it's an awesome phone, better then the Galaxy 3 I had before it, ( and the LG 930 I had as an interim. The LG actually fried it's self to death internally). the OEM android mods, the integration of external camera lenses and even the PS3 controller integration is seamless.. love this phone. looking forward to the Z3 upgrade.
  9. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,739   +3,757

    I actually forgot Sony makes phones. You'd think with the Playstation ads they run everywhere their mobile division would be more well known.

    Ultraman1966 likes this.
  10. axiomatic13

    axiomatic13 TS Addict Posts: 146   +75

    I would love to have a Sony phone but they aren't competitive on price and for the same reason I only buy Nexus devices from Google, I want those OS updates DAY 1.
  11. Make the Z compact series around $400 and count me in. I can't afford $600 for a phone every year!

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