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Sony will sell US headquarters for $1.1 billion to shore up its finances

By Jos ยท 10 replies
Jan 18, 2013
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  1. Sony has agreed to sell its 37-story US headquarters on Madison Avenue in New York City for $1.1 billion, in a move that should generate about $770 million in cash for the struggling electronics firm after repaying debt tied to...

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  2. One must wonder why they didn't do this sooner? Failed management?
  3. Good move, SONY.
  4. misor

    misor TS Evangelist Posts: 1,272   +240

    Sony and microsoft are struggling to cope up with the changing times.
    google, a previously an internet engine only, is now in mobile phones/tablets, isp, etc

    perhaps sony and microsoft should sit at the table and buy my no copyright brandname "playstation x" for their first console joint venture and battle cry: "so new, sony windows 8"
  5. bexwhitt

    bexwhitt TS Guru Posts: 337   +67

    Microsoft are still making massive profits regardless of any doom and gloom, Sony not so much
  6. spydercanopus

    spydercanopus TS Evangelist Posts: 848   +114

    Praise Cinavia, Sony's dead.
  7. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,875   +1,206

    Well.. did you read that they bought the building for $236 million in 2002? This building has been going up in value very fast. They probably thought now was the right time. Maybe waiting longer would have made them more, maybe not. My knowledge of the office space real estate market in NYC is probably as limited as yours. :)

    Funny coincidence about Sony and MS. Yesterday I tried out a Sony Vaio Duo 11 running windows 8 at a tech demo. Very cool ultrabook/tablet convertible. Too bad it's $1500.

    Also, bexwhitt is right. Sony has been losing money for the last 3 years (as far as Yahoo Finance's income statement shows, and I didn't dig for anymore). MS has been making anywhere from 16 to 23 billion in profit over the last three years. They don't seem to 'struggling to keep up with the times'. Quite the opposite since many thing Win 8 was too much innovation at once.
  8. Littleczr

    Littleczr TS Addict Posts: 439   +85

    Its been happening with more frequency where more and more of big companies have lost touch with their target audience. Maybe its upper management getting their investment bonuses and not caring about the actual company. Heck all they have to do is resign and keep the money they made of investments.
  9. misor

    misor TS Evangelist Posts: 1,272   +240

    microsoft was and is still a giant today.
    but the rise of other giants are not to be disregarded also.
    according to microsoft ceo ballmer, microsoft is no longer a pure software company.

    ten years ago, sony is the preferred tv brand in my locality and samsung is considered a third-rate brand.
    now, almost all owned samsung tv sets and sony is a disappearing act.
    the same trend is happening to nokia phones.
    the most phones used currently belong to samsung and other new brand names from china.

    there is no permanent place in business.
    one must adapt and remain relevant or become lazy and be made just a footnote in history.
  10. supertech

    supertech TS Member Posts: 84   +10

    Very good move by the new heads at Sony. As an investor in the stock, I look forward to Sony stepping up and cleaning up the mess.
  11. lawfer

    lawfer TechSpot Paladin Posts: 1,270   +91

    I figured these kind of buildings were always around the hundreds of millions, but over a billion? Seems so high to me, though I don't question it's value.

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