uhh yeah, by the looks of it (especially the actual look of it) that pebble one smacks this thing out of the ballpark. i've made the mistake of investing in first generation technology one too many times though, so i'll wait and pay a little more to see what the real world users think in a year (and probably pay less).
I agree that the Pebble has a more appealing design, but 1/100th of the price? WTF? The Sony is $150 and the Pebble's going for $115/$125 right now. That's more like 5/6ths. I haven't seen too many Pebbles that are on sale for a buck-fifty.