Spider-Man: No Way Home becomes the first pandemic-era film to gross $1 billion at the...

Shawn Knight

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What just happened? Spider-Man: No Way Home has become the first film of the pandemic era to surpass the $1 billion mark at the global box office. The superhero film premiered at the Fox Village Theatre in Los Angeles on December 13 before going nationwide on December 17. It is the first movie since 2019’s Star Wars: The Rise of Skywalker to bring in more than $1 billion globally, managing to do so in just 12 days.

Star Wars: The Force Awakens also reached the $1 billion mark in only 12 days. Only two other films – Avengers: Infinity War and Avengers: Endgame – did so faster, in 11 days and five days, respectively. As it stands, the new Spider-Man is the highest-grossing film of 2021.

Few trades were impacted by the pandemic as heavily as the film industry. Theaters around the globe shut down for extended periods in response to lockdown efforts, and when studios started making deals to premiere movies at home, it looked as though the traditional theater model was in jeopardy of disappearing forever.

Resilient theater owners hung on. When they did start to reopen, there was a lack of new content to screen as movie production was also impacted by the pandemic. Desperate to get customers back in, some theaters experimented with screening classic movies like Back to the Future, Jaws and Psycho at discounted rates. Others rented out auditoriums for private screenings.

Covid remains relevant with the latest Omicron variant making the rounds, but Spider-Man’s Christmas haul proves that consumers still have an appetite for the traditional theater experience.

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"...proves that consumers still have an appetite for the traditional theater experience."

Which means fun movies with good action and script, not woke **** propaganda and other stupid politics and ideologies shoved down our throats... imagine that. Who would have thought?

People want to watch movies for (good) entertainment, not to be brainwashed with "their" agendas.
 
Yeah I think the headline should be "a good movie brought in more sales than a bad movie".

The demand didn't just go away because of the pandemic, it's just a lot of crap movies have come out recently and (at least here in the UK) going to the cinema is almost criminally expensive.
 
I bet it's also going to create as much spending in medical bills due to being the #1 vector for spreading Omicron.
 
It didn't even feel like 2.5hrs, and certainly lived up to the hype for me.

And I'm glad they took it seriously, especially since it was almost 20 years in the making.
 
The theater near me went to larger, reclining chairs and reserved seating. Definitely a better viewing experience - just not many good movies to go see.
 
Who would have guessed that if you made a movie with a good story, a good script, actors that aren't thrown in just to tick checkboxes on a list of whatever, and as The Critical Drinker on YouTube often says... you don't push "The Message", you might actually make money. Imagine that.
 
Which means fun movies with good action and script, not woke **** propaganda and other stupid politics and ideologies shoved down our throats... imagine that. Who would have thought?

People want to watch movies for (good) entertainment, not to be brainwashed with "their" agendas.

Preaching , or idea bashing in American media is nothing new .
so many morality movies - the bad guys end last - immoral women end up sad & punished
Commies are under the bed and bad . - That's why French movies were a worry - sometimes life was grey , sometimes the bad guys won , the bad woman did just fine
quite a few think Americans are slow at getting things - people raved about American Beauty - look a plastic bag can be beautiful - a young blonde pertly woman not so much - even though it had an European director - man it preached that message like we were dumb.
Blazing Saddles - did it well - just great comedy - maybe it changed some folks opinion basing people by some arbitrary feature of their genes - maybe it didn't - it was still a great movie
Mash the Movie and early TV used humour - then Alan Alda just preached and preached with a dour humourless façade .
Bill Crosby - couldn't stand his smug preaching - no surprise about him .
As a family we watched "The Waltons" - it was good - sure it had values - but the it was so integral to their lives - show by actions not preaching

Edit - oh yeah the US media has always been corralled - nudity extremely bad , violence just dandy - heavens forbid we see a breast , or a willy
I hate woke - in your face stuff as well - haven't watched much movies lately - But The Incredibles 3 - so terrible - the Dad playing with his kids & being a father in movie 1 disappeared - now we have scene after scene with him failing to be a "mum" with zero laughs - it wasn't even woke - as woke supports stay at home dads - it wasn't Homer - as Mr Incredible is not that character - it was bad around - it was lazy writing - as they couldn't even develop this side story better - they didn't even do contrary - dad and kids go to Disney world spend lots of money and guilt at work mum in the busy need to work time of year - not having time for kids .
Edit I have a problem with words/names - so needed to change impossible to Incredibles .
 
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People love Spider-Man.

I'm not a big fan. I love Batman and having said that I wont watch a Batman movie that looks like crap. The Bane character in the last movie turned me off of the need to see it

Choosing the teen Twilight star for the next one is another let down. I doubt I'll watch it either.
 
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Which means fun movies with good action and script, not woke **** propaganda and other stupid politics and ideologies shoved down our throats... imagine that. Who would have thought?

People want to watch movies for (good) entertainment, not to be brainwashed with "their" agendas.

Haha. If you don't think the Marvel movies have the woke agenda running through their very soul, you haven't been paying attention.

All this $1bn proves is that the brain rot of the average American cinema goer, lapping up this Marvel crap, is now absolute.
 
Haha. If you don't think the Marvel movies have the woke agenda running through their very soul, you haven't been paying attention.

All this $1bn proves is that the brain rot of the average American cinema goer, lapping up this Marvel crap, is now absolute.
I actually do, but we live in a paradox.

The bad from 10 or 5 years ago, is now considered good because the "new" bad is so much worse... so much worse.

It's a great psychological manipulation here at play and they know what they are doing.

They are creating newer and newer conflicts which are worse than those before so that people accept the older bad ones just because those are the lesser evil. Then there are those people than don't see this at all (as an issue), complete blindness to what's going on in the world and what direction we are heading...

From that POV I made my comment, that it's a lesser evil and "just" entertainment compared to what we've seen lately.
 
Which means fun movies with good action and script, not woke **** propaganda and other stupid politics and ideologies shoved down our throats... imagine that. Who would have thought?

People want to watch movies for (good) entertainment, not to be brainwashed with "their" agendas.
Agreed! Wish I can say the same about the wack new Matrix movie...
 
I'm not a big fan. I love Batman and having said that I wont watch a Batman movie that looks like crap. The Bane character in the last movie turned me off of the need to see it

Choosing the teen Twilight star for the next one is another let down. I doubt I'll watch it either.
I like them very much but not the comic feeling
 
Which means fun movies with good action and script, not woke **** propaganda and other stupid politics and ideologies shoved down our throats... imagine that. Who would have thought?

People want to watch movies for (good) entertainment, not to be brainwashed with "their" agendas.
In total accord with you said. Entertainment is supposed to be unbiased and solely for the purpose of entertaining the people.
 
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