Spotify rolls out on-demand listening functionality to free users

[Polycount]

In the wake of Spotify's recent IPO, you may think the company would focus mostly on their paid customers to boost revenue. However, the company has a different strategy in mind, according to Engadget.

Today, Spotify rolled out a new update for the free version of their dedicated mobile app. Specifically, the app will finally allow free users to listen to music on-demand but there is a slight catch - they can only take advantage of the new functionality if a given song is already in one of their 15 discovery playlists.

This is a pretty significant change but it likely isn't a completely random decision on Spotify's part. As Engadget notes, Spotify has previously claimed that up to 60 percent of their Premium subscribers were at one point free users who later decided to upgrade.

By improving the free experience enough to keep people hooked, Spotify could effectively convince many more users to buy into their monthly subscription. After all, the free offering still pales in comparison to what Spotify Premium brings to the table.

Naturally, Premium is ad-free but it also allows for on-demand, offline or online playback of over 40 million songs without restricting users to tracks present within their discovery playlists.

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https://www.techspot.com/news/74299-spotify-rolls-out-demand-listening-functionality-free-users.html

 

[Kibaruk]

They did hook me up with their $1 for 3 months service. Before this I thought I would never pay for this sort of service, as I own multiple MP3 tracks, after trying it... I simply can't go back.

 

[Marc Petersen]

I have been using prime since forever, I use to pay $9 then they did the promo for families I pay $14 for 5 accounts my friends & family will never change back to any other provider. Prime is amazing and it gets better each year. They have the market apple and google have been trying to catch up for ages it wont happen and since they are matching prices I see prime growing and growing each year. I have over 200 playlist with the push or the click boom! my music at my hands I stopped downloading torrents long ago when prime came out.

Love Spotify. <3