I have to agree with you about the MSI laptop. Better processor (why did it take until this month for Asus to switch to the 2670 from the 2630?), better GPU (GTX570M vs GTX560M still being used on the G74), and most important of all, a fricking Anti-reflective MATTE SCREEN! The better sound does help as well.
That said, the Asus G74 does run cooler and quieter (even with the same CPU/GPU in an older version of the MSI 780DX) and the vent the laptop backwards! As they all should! I believe the cooler/quieter part is due to the use of two cooling fans for the CPU and GPU. What a novel idea! Spend the extra $5 and make your customers happy about the $1800 laptop they bought from you. Perhaps leading to a repeat customer in the future.
MSI and ASUS should both learn from each other. It would be great if both companies provided a matte finish IPS laptop screen, even if only as an option on one model, the latest CPU/GPU combinations, more than the standard business laptop level of cooling capacity, silence the laptops more, vent backwards, full size numpad zero key, optimus or the ati equivalent, offer both a nVidia and AMD GPU option - just like the Alienware laptops do, etc. Learn from every competitor you have and get the next round of gaming laptops RIGHT ok? And enough with the kiddie neon bring already. Black, gray, silver, brown, blue, red, whatever, just leave out the goofy lights. And NO BLOATWARE! Or stickers below the keypad. Are you paying me to advertise there?