Tencent isn't buying Ubisoft, Ubisoft isn't collapsing, and Assassin's Creed is doing all the heavy lifting

Daniel Sims

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In brief: After several years marked by game cancellations, layoffs, and underperforming releases, a brief earnings report delay and a temporary trading halt led analysts to fear the worst for Ubisoft. The cause of the delay turned out to be minor, and the company ultimately posted positive results for the past two quarters. Still, whether Ubisoft can resolve its deeper, long-standing issues remains an open question.

Contrary to prior speculation, Tencent is neither fully acquiring Ubisoft nor exiting the companies' existing $1.25 billion agreement. During an earnings call following the delayed release of the H1 2025 – 2026 report, Ubisoft CEO Yves Guillemot explained that the postponement occurred because the company's new auditors changed its fiscal accounting methods.

Ubisoft also reported solid commercial growth for the six months ending in September. Net bookings – its primary sales metric – reached €772 million, a 20 percent increase compared to the same period last year. Digital revenue grew 30 percent year-over-year to €686 million, player recurring investment rose 53 percent to €475 million, and back-catalog sales climbed 50 percent to €741 million.

The company attributed much of its success to Assassin's Creed Shadows, the latest entry in the tentpole franchise, which launched in March. The game's commercial performance was crucial for Ubisoft. Following the underperformance of Star Wars Outlaws last year, the company delayed Shadows and abandoned its policy of withholding releases from Steam to improve the chances of a successful launch.

While Ubisoft no longer reports exact sales figures, it stated that Shadows "overperformed," with 211 million session days – 35 percent above the franchise's average over the last two years. Earlier this year, the company confirmed that the game had reached five million players, and external reports estimated it had the second-fastest launch in the franchise's 18-year history. The only entry with a stronger debut, Assassin's Creed Valhalla, benefited from a holiday-season launch amid the pandemic. Shadows is set to arrive on the Nintendo Switch 2 on December 2.

Meanwhile, sources informed Insider Gaming that a long-rumored but still-unannounced remake of 2013's Assassin's Creed IV: Black Flag, one of the series' most popular titles, is expected in the coming weeks. Ubisoft's earnings presentation lists several games scheduled to launch before March 31, including one redacted title that Insider Gaming understands to be Black Flag.

The long-delayed remake of 2003's Prince of Persia: The Sands of Time is also scheduled for release before April. Insider Gaming reports that Ubisoft will reveal new details about the project during The Game Awards next month, with a launch expected in mid-January. Additionally, a remake of the original Splinter Cell may arrive in 2026.

Although the earnings report provided a modest boost to Ubisoft's stock, the company's shares are still down 44 percent this year and have declined 91 percent over the past five years. Numerous cancellations, layoffs, and underperforming titles have made Ubisoft heavily reliant on Tencent's investments. Fortunately, the two companies have completed a deal that transfers three of Ubisoft's major intellectual properties to a new division, Vantage Studios.

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We still have them by the balls (gamers). That Ubisoft Connect slop needs to die, in a profound big way. Do that, and you won me back Ubi.
 
These games all have the same basic design. Ubisoft is lazy.

They desperately need new content.
 
The latest comments from the Ubisoft owers shows us they are moving in the complete opposite direction of where the players want them to go. They're putting more money into live service even though they've failed at in on every single attempt. I can't fathom why they still think they'll hit some sort of magic jackpot all of a sudden
 
Ubiracists engaging in 'creative accounting'? Le Shock!! The only thing keeping them afloat is the money they got from Tencent but that won't last long and they will sink into the swamp that is "Behaviour must be enforced".
 
These games all have the same basic design. Ubisoft is lazy.

They desperately need new content.
I always loved ubi the way it was, average but with its own style.
The main issue they have, no matter how furiously they deny it, is
the same problem so many gaming companies are losing money.
They replaced passion (even if it is to make average games) with something else.
People who like to say about staying on the right side of history, people who do everything to send the message, are not good artists. They can be taught and even make decent sh*t. But amazingly enough, the outcome is always the same--slop.
A company hires one of these ideological people, then more, and more. And eventually, anyone who does not share their beliefs is not welcome. How do you make highly creative job when the atmosphere is hostile? You cannot. I hear both studios that made Clair Obscure and Despatch are from Ubi people.
That is what I am talking about.

 
Anno 117 just released, fastest selling anno so far, even though it was rushed, im loving it but its making my 7800x3d simulation (cameria etc is fine on my 4090) crawl later in game and only using 50% cpu
 
There is no point buying a dying company, so I guess it’s better for Tencent to just invest a smaller amount and see if Ubisoft can turn around somehow. But with the current lack of strategy, good games and management, it is not sustainable for the company. Is Assassin Creed Shadow a great success? It’s probably selling because it’s been on sale shortly after it launched. I can find the game going for 30 to 50% off. So yes, it’s selling, but will it cover the investment cost? Likely not.
 
Latest Anno is a hit. AC shadows was a bit dull but being finally in Japan was a must buy...I really didn't like the male protagonist ....and the choice of having a non jumping tank character...it was the complete opposite of what I had in mind.
 
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