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Vizio plans to use future generation TVs for targeted ad serving

By Greg S ยท 7 replies
Mar 12, 2019
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  1. Vizio has plans to work with a total of nine businesses for the purpose of serving targeted ads to households with the help of smart TVs. The group of nine companies is mainly comprised of TV networks such as NBCUniversal and CBS, both owned by Comcast, and AT&T's advertising firm Xandr.

    Unlike internet browsers, smart TVs typically do not have tracking cookies readily available to record user actions. However, a full operating system at the disposal of an OEM allows for plenty of tracking to occur at the push of a button by sending out software updates.

    In the words of Jodie McAfee, senior vice president of sales and marketing for Inscape, a Vizio subsidiary, "TV manufacturers have so far used different technology and standards to enable addressable advertising, hindering the industry's growth." Whatever growth is supposedly being hindered, end users should not in any way feel sorry that their personal information is only partially being collected instead of having their entire TV usage tracked and shared with advertisers.

    Inscape is a company to watch as they develop an open standard for TV manufacturers. Their purpose is to collect as much smart TV data as possible for advertising purposes. Vizio has committed to using the standard created by Inscape on future TV models. There is no question that future Vizio TVs will be far more invasive than existing models. No word has been given on whether older variants will be receiving software updates chalk full of tracking code.

    At present, Vizio holds a 16 percent market share for TVs in North America, trailing Samsung's 29 percent share. LG continues to gain ground as its exclusive OLED technology improves.

    Permalink to story.

  2. wiyosaya

    wiyosaya TS Evangelist Posts: 4,125   +2,418

    As time goes on, I trust advertising less and less. Personally, I think the more companies try to foist ads on us, the more that people will shy away from them. IMO, I do not see this going over very well. I will never connect a smart TV to the internet since I have an HTPC. My TV will only be a display for me.

    I typically do not buy anything just because I saw an ad for it. IF I am interested in whatever it is, an ad for it alone will not be enough to make me buy it. There is usually something in advertising, as I see it anyway, that is overstated in an effort to make a sale. I typically research anything that I want to buy before I buy it.
  3. B5S46M

    B5S46M TS Enthusiast Posts: 27   +46

    I guess that takes Vizio out of the running for my next TV purchase.
    wildrage and ghostf1re like this.
  4. treetops

    treetops TS Evangelist Posts: 2,614   +595

    Wait so they aren't already tracking us? Crazy socks
  5. ghostf1re

    ghostf1re TS Guru Posts: 414   +265

    Why would anyone even bother buying a TV from them after this? This will no doubt gain traction with other TV makers and probably stop me from buying smart TV's in the future.
    wildrage likes this.
  6. Danny101

    Danny101 TS Guru Posts: 820   +324

    Oh geat! Now I get to be stalked by commercials!
  7. mbrowne5061

    mbrowne5061 TS Evangelist Posts: 1,238   +692

    Good luck not buying one already. Everything north of 1080p seems to be a smart TV without exception.
  8. Danny101

    Danny101 TS Guru Posts: 820   +324

    The last time I bought a TV, 2015, I couldn't find one that wasn't a smart TV. I knew right then that it was by design, for spying. I don't connect it to the internet. I wish I could find a good router with granular control that can block these 'phone home' processes.

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