The INTERNET has always been a monopoly. Providers, ISPs, have been granted cable and right-of-ways to access property and use city land to run their cables. These agreements have always favored one company over 3rd parties. Comcast is a MONOPOLY in most of their markets, as is Verizon Fios, and AT&T services. They ALSO have MONOPOLIES on the WIFI you people keep saying is Open Access, it IS NOT. They PAY city's and Federal agency's FORTUNES to obtain those monopolies on right-of-way access and radio frequency rights.
The current system is NOT open market, that is why prices are so high and getting higher and service is so poor and getting poorer in this country. These companies and their lobbies have a LOCK on the industry, there currently is no competition. I have had internet access BEFORE it was open to the public and service has constantly gone up in cost for less and less access.
As for google they have been quietly buying up MONOPOLIES in various cities to provide their advertising paid services for cost in cities that larger companies abandoned for more lucrative markets. Not trying to compete with the likes of Verizon and AT&T.