YouTube wants to help 'edgy' creators earn more ad revenue

Polycount

TS Evangelist
Staff member

However, it's that last problem that has arguably become the most prominent. YouTubers who create content that contains violence -- even fictional depictions, such as video games or movies -- have taken a hit to their ad revenue over the past year or so. This is due to YouTube's increasingly strict "ad-friendly guidelines," which seem to favor family-friendly channels above all others.

Fortunately for your favorite game or movie creators, or simply someone who discusses controversial subjects, YouTube aims to restore at least some of their income in the near future. The platform is currently experimenting with a new program that pairs "edgy" creators with advertisers that don't mind that sort of content.

For example, it's unlikely that a marketer promoting an R-rated movie would have a problem advertising on, say, a game reviewer's channel. In fact, such a partnership might be ideal for all parties. It's reasonable to think that a viewer who just finished watching a Death Stranding review might be interested in such a movie, or perhaps an ad for a similar game.

YouTube said in a blog post that this test program has already resulted in "hundreds of thousands" of dollars in new revenue during its first month.

In addition to this, YouTube is developing a "self-certification" feature that will enable creators to tell YouTube which of their videos do and don't comply with the site's ad-friendliness rules. This should restore some much-needed control to creators, as YouTube is essentially giving them the benefit of the doubt.

Obviously, the site probably has some sort of review system in place to ensure the feature isn't being abused, but hopefully, all of these changes will prove to be a win-win for everyone in the long run.

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Nobina

TS Evangelist
At this point I can't help but wonder what they're up to. Seems like there's always some alternative motive behind everything they do.
 
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Danny101

TS Guru
Movies and games have ratings and categories. So it would stand to reason that YouTube content would have that too. Strange how Google and YouTube is late to the gate on this one. A lot of content creators who create political and culture commentary videos have been getting demonitized based on politically correct standards. My position is to let everyone speak. Censorship is from a position of weakness. If your values are the better values, then you shouldn't be afraid of competition. Regardless of your political persuasion, everyone indeed have something useful to add to the arguments. YouTube has been relying on AI to do the monitoring, so I will choose, at this time, to give them some benefit of the doubt that it isn't perfect and may block some creators unintentionally.
 

Capaill

TS Evangelist
From what I've seen, you can't say words like gun or bomb, or the video is instantly demonetised. But outright cursing or foul language seems to be fine. What sort of families did YT employees grow up in?
 

Ravalo

TS Booster
Its been a while since youtube helped non-family friendly channels (+12 to +16) earn money instead of bashing them