The world is not the safe place it once was. In this day and age, even the most carefree of parents worry about their children when they are out of sight. We need to know where our children are, to be able to track their movements. What a better way to do so than to use mobile phone technology?

Dubbed KidsOK, a new service has been launched in the UK that enables parents to track their children via their mobile phones. It works by sending text directions to the parent's phone along with a small map of their offspring's whereabouts. Seemingly, the service is able to pinpoint a child's location to within 500 metres (547 yards) in urban areas.

Parents can track or "ping" their child's mobile by sending a text message to KidsOK. The system then traces the child's mobile phone and a text description of their whereabouts is sent to the parent's phone within 60 seconds along with a map.

KidsOK mobile phone location packs costing £39.95 are available from this week in more than 500 outlets across the UK, including selected Bhs, Boots and Millets stores.