Sky is to offer legal movie downloads with two new services. These are Sky by broadband and Sky by mobile. These have been made available in response to growing evidence of consumers’ desire to take control of their TV viewing. Already many cable and satellite TV providers have features that allow some on-demand viewing, but it’s clear that people just want more control over what they watch, and these new services are a step in that direction.
Sky by broadband is a new service available exclusively to Sky digital customers that lets viewers legally download a wide range of movies and highlights from Sky Sports and watch them on their home PC at no extra cost.
Some 200 movies or so will be available at launch. Titles include relatively new releases, such as Spider-Man 2 and The Day After Tomorrow, as well as older classics such as Alien: The Director's Cut. The service will also include over 1,000 Sky Sports video clips.