Asustek's P45-based motherboards account for an 80% share of worldwide shipments, according to DigiTimes. The company's motherboard shipments overall saw a 20% growth in the quarter compared to a year ago, with an estimated 6.12 million units shipped. An impressive feat, indeed, but since the company only managed to ship 11.1 million units in the first two quarters of the year, they still need to move 6.78 million units in the fourth quarter to reach its target of 24 million for 2008.
In an attempt to boost demand and strengthen competition with smaller rivals, the company recently announced today that it would be cutting the price of its Intel P45 chipset motherboards. The move will also help Asustek kick off holiday sales a bit early as it clears out inventory and prepares for the upcoming launch of Intel X58-based platforms designed for Intel Core i7 processors, which are expected to hit the market later this month.