Microsoft is hoping to entice Xbox Live Silver members to upgrade their accounts by offering a $10 discount. The promotion is for a limited time only, though the company has yet to confirm how long the offer will stay open for, and brings the price of a Gold subscription down to $39.99 - or something like $3.30 a month. This is still more than what many are willing to pay, especially when PC and PlayStation 3 owners get full access to online gaming for free, but at the very least the new price will be a tad more tempting to some.
With some 17 million paying subscribers, and a wealth of additional content up for sale or rent on Xbox Live, there really is no incentive for Microsoft to stop charging. However, could this be a sign that the company is considering a permanent price cut? Earlier this year they also began offering discounts through Amazon and other online outlets, though the price quickly jumped back up after a few hours in that occasion. Anyway, if you've been putting off upgrading for a while, now may be the time to hop on the Gold bandwagon.