Taiwan consumer regulators have ordered Dell to honor a pricing slip-up on their website that offered 19-inch LCD monitors for only NT$500 (around $15). The pricing mistake was posted late Thursday, and while it has been fixed since, news of the supposed bargain spread quickly via email, blogs and sites like Twitter. In the eight hours before Dell corrected the listing to the intended price of NT$4,800 ($148), 26,000 people had placed orders for nearly 140,000 displays.
Dell apologized and promised to offer “reasonable discounts” to those who ordered the incorrectly-priced monitors. Naturally, people were not happy. Taiwan’s Consumer Protection Commission said it has received 471 complaints about the mix-up and ordered Dell to complete orders for customers who had only ordered one monitor. Those who had ordered more than one should receive discounts on the second and further units.
According to the agency’s statement, if Dell doesn’t follow the directive, they will consider it a violation of Taiwan’s fair trade laws and seek legal recourse.