At a media briefing in San Francisco today Steve Jobs took the stage to unveil what he claims is "the biggest change in the

Last but certainly not least, Apple also announced 99-cent rentals of 720p high-definition TV shows through iTunes (initially from ABC and Fox) and a new version of its Apple TV hobby device to boot. Jobs acknowledged that the latter hasn't been a huge hit with customers, but he's hoping that will change with the latest refresh. As expected, the Apple TV (no name change) is now a streaming-focused device with Netflix, YouTube, Flickr, and Mobile Me integration. It has HDMI, Ethernet, optical audio, and USB plugs around back, as well as 802.11n Wi-Fi and an all-time low $99 price tag.