Before the iPod Touch and the iPad, Creative Labs was a major player in the portable audio market. Today things have changed a bit, but Creative Price will range between $359.00 and $459.00, depending on storage (either 8GB or 16GB) and which screen size is chosen. Also featured in the new product line is the ZEN Touch 2, the pocket-sized cousin of the ZiiO, which features the same Bluetooth connectivity and retails between $279.00 and $319.00.