UK price comparison website has announced Google is buying it for £37.7 million ($61.19 million). Google will still have to get the deal past regulators, assuming it causes a lot of controversy. In 2007, BeatThatQuote was the fastest growing website in the UK, garnering more pageviews than popular social networks, including Facebook, according to The Next Web. is a price comparison websites for loans and financial products, including mortgage rates, credit card rates, insurance products, and more. The company helps its website visitors search, compare, and apply for lower rates and cheaper prices on a different array of products.

Google, which has not made the announcement itself, has offered comparison ads for mortgage rates in the past, specifically in the UK. The search giant will likely integrate BeatThatQuote's technology into its new deals service so that it can deliver better deliver deals and financial comparisons.

The announcement was posted at the top of the company's homepage, although it can be closed with a single of the x button. Here's the full text: today was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.

Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.

We are confident that by combining's expertise in UK financial products with Google's technology, we'll accelerate innovation in this field, benefiting consumers and the companies offering these products. We plan to keep working with our current partners and look forward to working with new ones, too.

John Paleomylites
Managing Director