AMD is following up from the launch of its Radeon HD 7970 GHz edition graphics card, which sought to take the single-GPU performance crown from Nvidia's GTX 680 late last month, with a new round of price cuts that will affect several of its mid- and high-end GCN based offerings. The move comes as gamers await AMD's rumored launch of the dual-GPU HD 7990 later this month to take on Nvidia's GTX 690.

The new prices will go into effect starting today. Among them, the 7970 will have it's price dropped from $479 to $429, the 7950 from $399 to $349, and the 7870 from $349 to $299. These represent a significant drop over the launch prices of $549, $449 and $399 respectively. Here's the full breakdown:

GPU Launch price Spring MSRP Summer MSRP
Radeon HD 7970 $549 $479 $429
Radeon HD 7950 $449 $399 $349
Radeon HD 7870 $349 $349 $299
Radeon HD 7850 $249 $249 ~$239
Radeon HD 7770 $159 $139 ~$119
Radeon HD 7750 $109 $109 ~$99

As AnandTech notes, since AMD can't control final card pricing beyond what they charge partners for parts, unofficially some of these prices, or even lower ones, were already available at retailers like Newegg – right now a Radeon HD 7950 from MSI can be found for as low as $340, for example.

Later this month AMD is expected to launch its dual-GPU Radeon HD 7990, which will go head-to-head against the GeForce GTX 690. Specs will reportedly include two Tahiti XT (Radeon HD 7970) cores packing a total of 4096 stream processors clocked at 1 GHz, 6GB of GDDR5 memory (3GB per GPU) clocked at 1250 MHz, and the ability to drive 6-monitor Eyefinity configurations out-of-the-box.

The card will be launched in limited quantities. Judging by availability of the new 7970 GHz Edition it might take a few weeks until consumers can find AMD's upcoming dual-GPU flagship in stores.