As expected, it didn't take long for AMD's response to Nvidia's new GeForce GTX 660 Ti to arrive. According to Anandtech, the company will be enacting a new round of price cuts later this week, which will be affecting the 7900 and 7800 series. In particular, the 7950 should start showing up as low as $319, down from around $349, while the 7870 Ghz edition and 7850 will now cost $249 and $209, respectively.
The 2GB Radeon HD 7870 had been selling for around $280 - $300 after a price cut last month, but with the more powerful GTX 660 Ti arriving at $300 AMD decided to bring the price down a further $30 - $50 to stay competitive. The 2GB Radeon HD 7850 saw a similar drop of around $30 from the current $239 - $259. Meanwhile, the 1GB version of the card is now priced at $189, although they are extremely hard to find.
This is the latest in a string of price cuts AMD has announced in response to Nvidia launches.
| GPU | Launch price | Spring MSRP | Summer MSRP | 2nd Summer MSRP |
|---|---|---|---|---|
| Radeon HD 7970GE | $499 | -- | -- | $499 |
| Radeon HD 7970 | $549 | $479 | $429 | $429 |
| Radeon HD 7950 | $449 | $399 | $349 | $319 |
| Radeon HD 7870 | $349 | $349 | $299 | $249 |
| Radeon HD 7850 | $249 | $249 | ~$239 | $209 |
| Radeon HD 7770 | $159 | $139 | ~$119 | ~$119 |
| Radeon HD 7750 | $109 | $109 | ~$99 | ~$99 |
It's worth noting that since AMD can't control final card pricing beyond what they charge partners for parts, unofficially some of these prices, or even lower ones, were already available at retailers like Newegg. Likewise, some models with custom cooling and tweaked settings might sell a bit higher.
In addition to the price cuts AMD will be announcing a new game bundle featuring the recently released Sleeping Dogs. The new promotion will replacing the outgoing DiRT Showdown bundle, which offered buyers of Radeon HD 7900 cards a free copy of the game at participating retailers.