Yahoo on Wednesday announced plans to introduce a new logo next month. But rather than keep everyone waiting for the big reveal, the company said they will display a variation of their logo on their homepage and through their network in the US each day until the big reveal.
In a blog post on the matter, Yahoo chief marketing officer Kathy Savitt noted the renewed sense of purpose and progress at the company over the past year.
Truer words were never spoken as Marissa Mayer and company have scooped up more than 20 talent and technology-related acquisitions since the Google veteran took over the troubled Internet pioneer. The highest profile acquisition thus far has been of blogging platform Tumblr which cost Yahoo $1.1 billion while the most recent was Rockmelt, a social web browser startup that's been around for the past five years.
The new logo is said to be a modern redesign that is more reflective of Yahoo's reimagined design and new experiences. It will preserve some of the character that is unique to the brand which means it will retain the same purple color, the iconic exclamation point and the famous yodel.
The 30 days of change campaign is Yahoo's way of having some fun while honoring the legacy of the present logo and warming everyone up for the final design. The official new logo will be revealed on September 4 at 9pm PST (or September 5 depending on your time zone).