Fitbit has announced its first-ever fitness tracker with a color touchscreen display, the Fitbit Blaze, which some are describing as a cross between the company's own Fitbit Surge and an Apple Watch. Fitbit, however, prefers to call it a smart fitness watch.
The Fitbit Blaze features a rectangular watch face with Gorilla Glass covering the 240 x 180 pixel display. The screen measures 31.75mm diagonally with the actual display area measuring 25.38mm x 19.035mm. It's offered in your choice of black, blue or purple band made of elastomer (rubber) material that Fitbit says is similar to what's used in many sports watches.
Feature-wise, the Blaze is a fitness device above all else. It offers an array of fitness tracking features including FitStar (a guided personal trainer of sorts), continuous heart rate tracking, a multi-sport mode that lets the wearer record specific activities like running, biking, weights, yoga and so on and SmartTrack, a feature that automatically recognizes and records continuous movement activities.
The wearable doesn't have its own GPS but can use a connected smartphone to deliver real-time stats like distance, pace and minute-mile split times. As a smartwatch, Blaze can field call, text and calendar notifications, allow the wearer to accept or reject calls from a connected handset and even adjust music playback.
Fitbit says Blaze is good for up to five days of use on a single charge and is compatible with more than 200 Android, iOS and Windows mobile devices.
The Fitbit Blaze is available to pre-order today priced at $199.95. A leather band will set you back an additional $99.95 while the stainless steel band goes for an extra $129.95. Look for the Blaze to arrive in March.