Amazon's second annual Prime Day is in the books and just as the original did a year ago, the 2016 event set a new record as the biggest day ever for the e-commerce titan.
Amazon on Wednesday revealed that customer orders surpassed Prime Day 2015 by more than 50 percent in the US and more than 60 percent worldwide.
Breaking things down, Amazon said it sold more than 90,000 televisions, hundreds of thousands of Kindle e-readers, more than two million toys and more than a million pairs of shoes yesterday. In the US, Amazon said sales of its branded devices were up 3x compared to last year. Even the Dash Buttons got some love with the most popular brands being Cascade, Charmin and Tide.
Prime Day had a profound effect on many of Amazon's sellers and small business partners. Elazar Klein, Merchandising Director at Ritz Camera, said their deal for the Nikon D3300 digital camera sold out within the first hour with several others recording their best day of sales ever.
Amazon didn't say how much they raked in on Tuesday although as Supriya Chaudhury, head of data and insights at retail analytics firm Clavis Insight, told Reuters, sales may have exceeded $650 million.
The publication notes that select analysts were projecting sales upwards of $1 billion although a technical issue that prevented some customers from adding discounted items to their cart may have hampered sales a bit.
Greg Greeley, Vice President of Amazon Prime, said that after yesterday's results, they'll definitely be running the promotion again.
Did you purchase anything worthwhile during Amazon Prime Day 2016? If so, let us know what you scored in the comments section below.