Cord-cutters looking for additional sources of streaming content to add to their arsenal may be interested in learning that Walmart is now offering a collection of free movies and television shows through its Vudu digital distribution platform.
Vudu, which Walmart acquired in 2010, has up to this point served as a destination for customers to rent and buy content.
The new program, dubbed Vudu Movies on Us, offers up thousands of movies and TV shows to watch free of charge and on-demand through an ad-supported model. It's a smart move on Walmart's part as it allows the company to generate revenue from older content and potentially attract new customers that may end up buying or renting premium content.
To get started, you’ll first need to sign up for a free Vudu account if you don’t already have one. Then, simply navigate to the Movies on Us section to browse the catalog.
All free content will stream in full 1080p HD resolution with Dolby Digital sound (when available) and can be viewed across a variety of devices including smart TVs, Blu-ray players and on streaming devices from companies like Roku and Google. You can also view content on your Android or iOS device or with your desktop web browser.
Notably absent from the list of compatible devices is Amazon which isn’t all that surprising consider Prime Video is a direct competitor.
If you’re looking for new release movies or current TV shows, you’re out of luck. What you will find, however, is a decent collection of older blockbuster and classic titles like True Grit, Mad Max, Abduction, School of Rock and Young Adult, just to name a few.
As said Jeremy Verba, vice president and general manager of Vudu, correctly states, nothing is more affordable than free.