WTF?! What started as an April Fool's joke two years ago by Elon Musk has turned into a reality: Tesla has just launched Tesla Tequila, which comes in a very cool lightning-shaped bottle. You might need a drink when you see the $250 price.
On April 1, 2018, Musk joked about Tesla filing for bankruptcy and the CEO being found passed out surrounded by "Teslaquilla" bottles. He teased the upcoming drink a few months later, along with a visual approximation of the bottle, which now looks very different. That tweet incurred the wrath of Mexico's Tequila Regulatory Council (CRT), a group that ensures tequila producers stick to denomination of origin rules.
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.--- Elon Musk (@elonmusk) April 1, 2018
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
It seems people, or Musk, liked the idea of a Tesla-branded tequila so much that the company turned it into an actual product---though the name has changed to a more conservative Tesla Tequila, despite Tesla filing a trademark for "Teslaquila" with the USPTO.
Tesla's site describes the drink as "small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves." It's been aged for 15 months in French oak barrels---most añejo is aged from one to three years---and was produced by California-based Nosotros Tequila, which sources its agave from Jalisco, one of the states allowed to manufacture tequila under CRT rules.
This isn't Tesla's first non-EV-related product. In 2018, it created a $1,500 carbon Fiber surfboard. And Musk's Boring Company famously made the 'Not a Flamethrower' device, a roofing torch with an air rifle cover.