Are you an aspiring developer or someone with an intense admiration for gaming? Have you longed to own a domain that represents your love of gaming or your next project? If so, you're in luck as you can now purchase your very own .game domain.
Domain name registration services provider Uniregistry is in charge of the new .game extensions.
Virtually all of the leading gaming brands snapped up their respective extensions on or before launch day. Blizzard, for example, purchased Warcraft, Starcraft, Hearthstone, Diablo and Heroes of the Storm domain names during the early trademark registration period and added Overwatch.game on launch day.
Predictably, Activision scooped up Call of Duty, Take-Two Interactive registered Grand Theft Auto, Microsoft grabbed Minecraft and so on.
Amanda Fessenden, director of registry business operations for Uniregistry, said that while they are excited to see existing game companies acquire their .game domain names, they are even more excited by what will come next - the creation of websites, marketing campaigns and games themselves built on the new domains.
Frank Schilling, managing director of Uniregistry, correctly points out that these high-value early registrations could become a category-defining business.
Perhaps more importantly, however, is the fact that registration is now open to the general public. If you've been floating the idea of registering a gaming-related domain or simply have a good name in mind that someone else may want down the road, now is the time to act. Opportunities like this don't come around very often.
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