Editor's take: When Google was a lowly upstart, its motto was "Don't be evil." It even listed the phrase prominently in its corporate code of conduct. After the Alphabet restructuring in 2015, it was changed to the tamer-sounding "Do the right thing." It's telling that by 2018, Google no longer had a motto and had removed both phrases from the company CoC. It makes sense, considering the company no longer lives by either creed.