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Nielsen "TV household" ratings to include cord-cutters without TVs

Nielsen "TV household" ratings to include cord-cutters without TVs
  • Posted February 22, 2013, 1:30 PM by Rick Burgess | Filed in Industry News, The Web
  • Nielsen will soon expand its TV ratings system to include online viewers, it told clients yesterday. Armed with its broadened definition of what constitutes a "TV household", Nielsen hopes to more accurately reflect modern day media consumption and advancements in technology…

Microsoft revises Windows 8 Store guidelines on 'Mature' games, apps

Microsoft revises Windows 8 Store guidelines on
  • Posted October 26, 2012, 12:30 PM by Shawn Knight | Filed in Microsoft
  • Microsoft created quite a stir earlier this month when it was revealed that the Windows 8 Store would block titles that received a PEGI 18 rating in Europe. Games with an ESRB rating of Adults Only (AO) were also banned…

ESRB intros streamlined ratings process for digitally distributed games

ESRB intros streamlined ratings process for digitally distributed games
  • Posted October 24, 2012, 2:00 PM by Matthew DeCarlo | Filed in Gaming
  • The Entertainment Software Ratings Board (ESRB) has expanded its rating system to address the rapid proliferation of digitally delivered games. As you're likely aware, the group traditionally rates games so parents can make informed purchases. Retail titles receive one of…

10-15% of online reviews will be paid for by companies in 2013

10-15% of online reviews will be paid for by companies in 2013
  • Posted September 17, 2012, 6:00 PM by Rick Burgess | Filed in Industry News, The Web
  • Research firm Gartner reports that corporate spending on positive social media ratings and reviews will continue to swell by 2014. The expected result is a 10 to 15 percent increase in paid-for ratings and reviews, making the web an increasingly…

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