One of the most powerful tools Gmail provides is its filtering system. Strangely, it seems that few users of Google’s extremely popular mail service take advantage of filters to improve their email experience and that's such a shame. Filters can help automate many of the tasks you may perform daily, and can streamline your inbox to show just the emails you want, while removing those you don’t.
It’s true that Google does provide some email filtering already through features like inbox categories and tabs, automatic highlighting of ‘important’ emails, and, of course, spam filtering. But creating your own filters can take inbox organization to the next level, and help you spend less time in your inbox each day.
The Basics of Filtering
Filtering is accessed in Gmail under the ‘Filters and Blocked Addresses’ tab of the settings screen. You will need to open the Gmail web client on a desktop to access this setting, as there is currently no way to set up filters from the mobile Gmail app.
In this section of the settings screen you will find two sections, one for filtering emails, and another for blocking emails. In this article we’ll be focusing on filtering emails, although it’s easy to add email addresses to the blocked address list through the option under each email in a thread.
The first step to setting up a filter is to create a set of search parameters. Any incoming emails that match these search terms will be acted upon before they reach your inbox, so it’s important to make your terms as specific as necessary. Google provides several self-explanatory boxes to create the search terms you require, and you can combine as many of these fields into the one search as you’d like.
For example, let’s say you want to filter all emails from your boss relating to your important business project that have large attachments. You can set up a search with the following terms:
- Your boss’ email address in the ‘from’ field
- Important business project in the ‘has the words’ field
- The ‘has attachment’ box is ticked
- A size greater than 5MB in the last field
The next step is to set what you want the filter to do. There are a lot of very handy options available here, from automatically labelling emails, to outright deleting them when they arrive. As with the previous step, you can combine multiple actions into the one filter.
Using the previous example, let’s say you want to label these emails as ‘PDF’ and make sure they are as prominent in your inbox as possible. Setting up the following filter actions would be wise:
- Star the email
- Apply the label ‘PDF’
- Never send to spam
- Always mark as important
Click to create the filter (you can also apply the filter to existing emails) and it’ll quietly work in the background to optimize your email experience.
Handy Uses for Filtering
Now that you are aware of the filtering system and how it works, here are some handy things you can use the system for. Several of these have helped us automate our inboxes by cutting down on unwanted emails and categorizing incoming mail so it can be easily tackled.
- Label work and personal emails. If you have a personal and work account coming in to the same inbox, you can apply labels to these respective emails automatically through the filtering system. Then, your work emails will stand out in your inbox.
- Highlight emails relating to projects or events. Using the labelling, starring and categorizing features of the filtering system, you can automatically highlight emails that may be of the highest importance.
- Delete spam that just won’t go away. Sometimes you might get a ton of emails from the same group of email addresses, and no matter how many times you report them as spam, they just keep coming back. The filtering system can target email addresses and banish these emails to spam or the trash with ease.
- Forward only some emails. It’s easy to forward every email you receive to another address, but sometimes you need a more fine-grained approach to automatic forwarding. The filtering system gives you this ability.
- Archive emails immediately. Does your mum send you outdated and not particularly funny memes via email? You can mark these emails as read and archive them when they arrive through the filtering system.
Of course, there are a bunch of other things you can do with Gmail’s email filtering system, so if you want to streamline your inbox and automate some basic tasks, it’s well worth exploring its full capabilities.
5 days, 5 killer tech tips is a new TechSpot monthly feature
On the 3rd week of every month, we will publish 5 tech tips, one for each day of the week (Monday-Friday) about a given app, service, or platform.
This week it's about uncovering great Gmail usability tips and tricks.
- Day 1: How to Remotely Sign Out of Gmail on Multiple Devices
- Day 2: Mastering Gmail Search
- Day 3: Use Gmail Offline and Schedule Emails
- Day 4: Use Gmail Filters to Automate your Inbox
- Day 5: Getting Started with Gmail Keyboard Shortcuts
- Ad-free TechSpot experience while supporting our work
- NEW Get a free copy of Superhot: Mind Control Delete, courtesy of GOG
- Our promise: All reader contributions will go toward funding more content
- That means: More tech features, more benchmarks and analysis