Nvidia turns RTX 5000 GPUs at MSRP into one of QuakeCon's biggest attractions

midian182

Posts: 11,920   +183
Staff member
In brief: In a perfect illustration of the current GPU marketplace, Nvidia is giving QuakeCon visitors the incredible opportunity to buy RTX 5000-series graphics cards – at MSRP! The company did the same thing at GTC last year, generously allowing its customers the chance to purcahse GPUs for the price they're supposed to pay.

QuakeCon celebrates its 20th anniversary between today (August 6) and August 9 at the Gaylord Texan Resort in Grapevine, Texas.

In addition to featuring the massive BYOC LAN party, retro-game tournaments, an id Software founders reunion panel, giveaways, contests, and swag, attendees can get hold of something nobody else can: an RTX 5000-series Founders Edition card at MSRP. Nvidia is calling this Verified Priority Access IRL.

The fact that we were complaining about the RTX 5080 costing $999 and the RTX 5090's $1,999 price a year and a half ago seems almost sad these days.

As shown in our Mid-2026 GPU Pricing Update feature, the RTX 5080 is now 18% above its true MSRP, with the average US price for July around $1,250.

The RTX 5090 situation is even worse. With its 32GB of RAM, the flagship GeForce card is now 94% above MSRP. The average US price last month was just under $4,000, making that original $2,000 MSRP seem like a bargain.

Don't miss: Absurd GPU Pricing Update: Mid-2026 Edition – What Graphics Cards Cost Around the World

Nvidia says supplies of the MSRP-priced cards at QuakeCon are limited, so arrive early if you want an RTX 5070, 5080, or 5090 at a price untouched by the memory crisis.

For those who don't have a lot of spare cash, Nvidia is also giving away RTX 5070 Founders Edition cards through gaming challenges at QuakeCon. There are also RTX 5000-series cards being given away as part of a PC modding contest.

This isn't the first time that Nvidia has sold its latest cards at a convention at MSRP. It did the same thing at GTC last year, where it handed them out from a food truck. Given their price, they weren't being handed over like hot dogs: Buyers had to pick up their purchases from the South Hall main entrance on the same day they were bought.

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Something like this is usually done by politicians. Doing things that make it look like you actually care about the people you serve but are a total BS move intended to make you look good for a Photo Op.

🖕To you, Nvidia. IMO, this proves you, Nvidia, can clearly just sell the cards at MSRP everywhere if you really wanted to and gouge AI/Data Center customers instead of consumers.

For some, the final price would still be the equivalent of the outrageously inflated retail price adding in cost to get to Quake Con, hotel, etc.
 
Something like this is usually done by politicians. Doing things that make it look like you actually care about the people you serve but are a total BS move intended to make you look good for a Photo Op.
Try to be at least a little bit fair. Mr. Huang will more than likely, stop short of kissing babies.

On a side note, "Member's Only" jackets went out of style going on 40 years ago. So. if anyone can't afford his graphics cards, but still want to worship him, at least they can head to the local thrift store and pick up one of those jackets for about ten bucks.
 
Yes yes, we know you want 2009 pricing with 2026 wages.
Sure, why not? If you listen to our omnipotent lying buffoon, gas is two bucks a gallon. Which is, after all, lower than 2009 pricing.

Because I'm a "nice guy", I'm going to give a quick tutorial on today's economics:

Inflation is being reported at 4% YoY.

Every item, in what (ostensibly), are still called "dollar stores", costs $1.50. That's 50% inflation YoY. This price increase is being suffered by the people who can afford it the least.

Western Digital is currently selling 8TB "Black" HDDs for.....$464.99. This is the same drive I bought 2 years ago for about $200.00. Which is 100+% inflation, give or take. If you would, take a moment to explain, why does a 256MB RAM cache, justify doubling the price? IMHO, it doesn't. You really can't justify doubling the price for that pittance of rapid storage.

I'll skip the whole VGA debate and go straight to my point. Our current president has antagonized other countries with his endless tariffs, braggadocio, bullying, and threats , to the point where they're going to charge whatever they damned well please, for whatever they sell in the US.

"Revenge is a dish best served at double MSRP." Dinner is served.

To summarize: All these mega-corporations have banded together to strip every penny they possibly can from your pockets, while in the meantime, tanking the US economy.

We're locked in a death spiral. Since, if they ultimately put us in the poorhouse, we won't be able to buy anything else from them.

Of course by that time, Elon Musk will be a trillionaire trice (or more) times over.
 
2026 Wages in most industries are not much higher than 2009.... but money has devalued by 3/4th since then for most categories.
I have a bad habit of watching the news, including contract negotiations. Corporations and municipalities are well aware that union workers don't have the backstop of cash to sustain them, should a strike be prolonged. Accordingly, they'll negotiate to the current published rate of inflation, but no further.

The only problem with that is, inflation statistics are vastly different for different income brackets. If you're poor, inflation may be 50%. If you're rich, inflation may be measured many zeros to the right of the decimal point.
 
I got 32GB of DDR5 for free with a purchase of an AMD 9000 series Ryzen before all this insanity started.

I bought 32 GB of DDR5-6000 RAM (2x 16GB) for $140 in November 2024 on Newegg. That exact same kit last I checked (~1-2 months ago) was now $880. Never would have thought the RAM in my PC would be as or slightly more expensive than my GPU was (got a EVGA RTX 3080 Hybrid when they were doing the waiting list thing for ~$850).

Have a few SATA SSD's on a wishlist to replace the last two HDD's in my PC I use mainly for storing large downloads (large mods I like, hard to find fan patches for old games, family photos/vidoes etc.). They are all 2 TB. Before prices started going crazy they were always ~$120-$130. Now they are ~$230-$250.
 
Will be about the only good thing at QuakeCon this year given the MS has fired most of the ID workforce. Apparently they didn't use or produce slop so MS just weren't interested.
 
Imagine spending hundreds on travel, accommodation, and admission so you can save $2,000 on an RTX 5090. The absurd part is that the math might genuinely work.
If you need it, or are planning to flip it. Remember this is a 575W card. The 5080 is arguably still better value being ~2/3 the practical performance for 1/2 the price; but alas, only 16GB VRAM. Though I suspect that will be the standard for a while given how things are right now and the relatively slow growth in display resolutions.
 
Sure, why not? If you listen to our omnipotent lying buffoon, gas is two bucks a gallon. Which is, after all, lower than 2009 pricing.

Because I'm a "nice guy", I'm going to give a quick tutorial on today's economics:

Inflation is being reported at 4% YoY.

Every item, in what (ostensibly), are still called "dollar stores", costs $1.50. That's 50% inflation YoY. This price increase is being suffered by the people who can afford it the least.

Western Digital is currently selling 8TB "Black" HDDs for.....$464.99. This is the same drive I bought 2 years ago for about $200.00. Which is 100+% inflation, give or take. If you would, take a moment to explain, why does a 256MB RAM cache, justify doubling the price? IMHO, it doesn't. You really can't justify doubling the price for that pittance of rapid storage.

I'll skip the whole VGA debate and go straight to my point. Our current president has antagonized other countries with his endless tariffs, braggadocio, bullying, and threats , to the point where they're going to charge whatever they damned well please, for whatever they sell in the US.

"Revenge is a dish best served at double MSRP." Dinner is served.

To summarize: All these mega-corporations have banded together to strip every penny they possibly can from your pockets, while in the meantime, tanking the US economy.

We're locked in a death spiral. Since, if they ultimately put us in the poorhouse, we won't be able to buy anything else from them.

Of course by that time, Elon Musk will be a trillionaire trice (or more) times over.
You’re mixing several different economic issues together and calling all of them “inflation.”

First, inflation being 3.5% does not mean prices are only 3.5% higher than they were years ago. It means the overall consumer price index is about 3.5% higher than it was one year ago. The latest BLS number for June 2026 is 3.5%, not 4%.

Here is the part you are missing....

The CPI averaged 214.537 in 2009. In June 2026 it was 333.952. That works out to roughly a 56% increase in the general price level since 2009.

So something that cost around $100 in 2009 costing roughly $156 today would be pretty consistent with overall inflation.

But that does NOT mean every product increased by exactly 56%.

If a dollar store item goes from $1 to $1.50, that particular item increased 50%. That does not mean the United States experienced 50% inflation that year.

Likewise, if an 8TB hard drive goes from $200 to $465, that's a 132% price increase on one hard drive. It could involve supply, demand, production cuts, tariffs, inventory, component pricing, corporate margins, or simply the particular model being positioned differently. You cannot take one HDD and use it as a national inflation index.

Gasoline is an even better example of why this matters.

The U.S. average for regular gasoline in 2009 was about $2.35 per gallon.

Today the national average is about $4.06.

So no, nationally speaking, gasoline is certainly not $2 a gallon right now. But gas prices also aren't controlled solely by “inflation” or by whoever happens to occupy the White House. Oil prices, refining, global supply, wars, OPEC, transportation, seasonal blends, taxes and regional disruptions all matter.

And tariffs absolutely can raise prices because they're taxes on imported goods. But saying foreign countries have now decided they can “charge whatever they damned well please” isn't really how markets work either. A company still has to compete with other sellers and find customers willing to pay its price.

Corporate greed isn't a new invention either. Corporations were trying to maximize profit in 2009, 1999 and 1989 too. The question economists actually have to answer is what changed that allowed prices or margins to rise?

That's where monetary policy, government spending, supply shortages, energy costs, tariffs, labor costs, interest rates, housing shortages, global disruptions and corporate pricing power all enter the discussion.

You can criticize tariffs. You can criticize corporations. You can criticize Trump. You can criticize previous administrations.

But “this hard drive doubled in price, therefore inflation is over 100% and corporations have banded together to destroy America” isn't economics.

It's taking several real economic problems, throwing them into one bucket, and calling the bucket inflation.
 
Try to be at least a little bit fair. Mr. Huang will more than likely, stop short of kissing babies.
When he's pretending to kiss gamers, I think I'm more than fair.
On a side note, "Member's Only" jackets went out of style going on 40 years ago. So. if anyone can't afford his graphics cards, but still want to worship him, at least they can head to the local thrift store and pick up one of those jackets for about ten bucks.
IMO, that would just show the foolishness of the Gamers for putting Huang on a pedestal.
 
2026 Wages in most industries are not much higher than 2009.... but money has devalued by 3/4th since then for most categories.
In 2009, median weekly earnings for a full time U.S. worker were about $739.

In 2026, they’re around $1,235.

That’s roughly a 67% increase in wages, so saying wages “aren’t much higher than 2009” simply isn’t true at all.

And the dollar has not “devalued by three quarters” since 2009 either.

Overall consumer prices are roughly 56% higher than they were in 2009. That is absolutely a significant loss of purchasing power, and I’m not minimizing it.

But a 56% increase in prices does NOT mean the dollar lost 56% of its purchasing power, much less 75%.

If something that cost $100 in 2009 now costs about $156, then $1 today buys roughly what 64 cents bought in 2009.

That’s about a 36% loss of purchasing power, not 75%.

For the dollar to have lost 75% of its purchasing power, prices would have needed to roughly quadruple since 2009. They haven’t.

Certain categories, housing, insurance, food, vehicles, healthcare, electronics during shortages, etc. can absolutely rise much faster than the overall CPI. Other categories rise more slowly or even fall.

But you can’t cherry pick the categories that increased the most and then declare that’s how much the entire currency has been devalued.

There are plenty of legitimate arguments to make about inflation and affordability.

There’s also another factor people conveniently leave out...our spending habits have changed.

People spend far more today on larger vehicles, upgraded phones, multiple streaming services, food delivery, subscriptions, premium electronics, bigger houses and all kinds of things that either barely existed or weren't considered necessities in 2009.

If you choose the $1,200 phone instead of the $400 one, the loaded $70,000 truck instead of a basic vehicle, or DoorDash instead of cooking dinner, that extra money leaving your bank account is not inflation.

Inflation is the price of comparable goods and services rising over time.

Lifestyle inflation is deciding you need the nicer version of everything and then blaming the economy for the bill.

We don’t need to invent numbers to make them. Maybe your particular job doesn't pay 65 to 70% more than it did in 2009 doesn't mean wages across America didn't increase, and if that statement is wrong, where did you get your data from?

Your paycheck and spending habits may be personal.

Economic data isn't.
 
I bought 32 GB of DDR5-6000 RAM (2x 16GB) for $140 in November 2024 on Newegg. That exact same kit last I checked (~1-2 months ago) was now $880. Never would have thought the RAM in my PC would be as or slightly more expensive than my GPU was (got a EVGA RTX 3080 Hybrid when they were doing the waiting list thing for ~$850).

Have a few SATA SSD's on a wishlist to replace the last two HDD's in my PC I use mainly for storing large downloads (large mods I like, hard to find fan patches for old games, family photos/vidoes etc.). They are all 2 TB. Before prices started going crazy they were always ~$120-$130. Now they are ~$230-$250.
These conditions, even though they are beyond inconvenient ATM, won't last forever. While there are a few use cases where AI is actually useful, with more and more AI instances jumping the ship and hacking what they should not be hacking, it would not surprise me if some AI models hack themselves into oblivion.

IMO, most AI models are far from the panacea the AI marketers are making them out to be, and as such, those AI models will fall flat on their collective faces. AI is certainly far from the AI of Star Trek or even Babylon 5.

I use Bing fairly often, and the AI responses on there have been totally useless Crap, IMO.
 
I have a better idea: How about they fix their launch day distribution to make it scalper proof?

How would they do that?

During iPhone 7's release, Apple started demanding pre-orders and then authenticating the pre-orders during pickup. They wanted to eliminate camping around stores and lines as a safety measure.

Nvidia, Microcenter, Best Buy and others could follow suite.

Even the video game companies have you pre-order the games to be assured you get it immediately on launch day.

I got my 5090 below MSRP.
My cousin got her 5090 below MSRP (thanks to me).
My other cousin paid $3000 cash for a 5090 out of a scalper's trunk (I went with him to get it with my Desert Eagle).

Compared to today's prices which range well above $4000, he still got a "deal" I guess.
 
So the price is normal.

Solution: stop selling to AI bros and just ship to retailers with a limit per customer ala Pokémon cards.

I'll drive over and buy one. The company will still sell all their stock.

Or, hop on board and we'll sap the seas to our local data center.
 
In 2009, median weekly earnings for a full time U.S. worker were about $739.

In 2026, they’re around $1,235.

That’s roughly a 67% increase in wages, so saying wages “aren’t much higher than 2009” simply isn’t true at all.

And the dollar has not “devalued by three quarters” since 2009 either.

Overall consumer prices are roughly 56% higher than they were in 2009. That is absolutely a significant loss of purchasing power, and I’m not minimizing it.

But a 56% increase in prices does NOT mean the dollar lost 56% of its purchasing power, much less 75%.

If something that cost $100 in 2009 now costs about $156, then $1 today buys roughly what 64 cents bought in 2009.

That’s about a 36% loss of purchasing power, not 75%.

For the dollar to have lost 75% of its purchasing power, prices would have needed to roughly quadruple since 2009. They haven’t.

Certain categories, housing, insurance, food, vehicles, healthcare, electronics during shortages, etc. can absolutely rise much faster than the overall CPI. Other categories rise more slowly or even fall.

But you can’t cherry pick the categories that increased the most and then declare that’s how much the entire currency has been devalued.

There are plenty of legitimate arguments to make about inflation and affordability.

There’s also another factor people conveniently leave out...our spending habits have changed.

People spend far more today on larger vehicles, upgraded phones, multiple streaming services, food delivery, subscriptions, premium electronics, bigger houses and all kinds of things that either barely existed or weren't considered necessities in 2009.

If you choose the $1,200 phone instead of the $400 one, the loaded $70,000 truck instead of a basic vehicle, or DoorDash instead of cooking dinner, that extra money leaving your bank account is not inflation.

Inflation is the price of comparable goods and services rising over time.

Lifestyle inflation is deciding you need the nicer version of everything and then blaming the economy for the bill.

We don’t need to invent numbers to make them. Maybe your particular job doesn't pay 65 to 70% more than it did in 2009 doesn't mean wages across America didn't increase, and if that statement is wrong, where did you get your data from?

Your paycheck and spending habits may be personal.

Economic data isn't.
Please keep drinking kool aid.
Just to be extra clear, with more productivity we get a higher standard(s) of living. Then again you probably took the jabs believing the COVID show from a to z.
 
Please keep drinking kool aid.
Just to be extra clear, with more productivity we get a higher standard(s) of living. Then again you probably took the jabs believing the COVID show from a to z.
And there it is.

We were discussing inflation, wages, purchasing power and actual economic data. Instead of addressing any of the numbers, you jumped to “Kool-Aid” and COVID vaccines conspiracy.

Yes, increased productivity can contribute to a higher standard of living. Nobody disputed that.

But productivity growth does not magically prove that wages haven't risen since 2009, nor does it turn a roughly 36% loss of purchasing power into the 75% figure he claimed.

If my numbers are wrong, show the numbers that prove it.

Dragging COVID into an inflation discussion isn't a rebuttal. It's just changing the subject when the facts aren't cooperating.

We can debate economics all day, but leave conspiracy bingo, and simple minded insults and replies on reddit.
 
In 2009, median weekly earnings for a full time U.S. worker were about $739.

In 2026, they’re around $1,235.

That’s roughly a 67% increase in wages, so saying wages “aren’t much higher than 2009” simply isn’t true at all.

And the dollar has not “devalued by three quarters” since 2009 either.

Overall consumer prices are roughly 56% higher than they were in 2009. That is absolutely a significant loss of purchasing power, and I’m not minimizing it.

But a 56% increase in prices does NOT mean the dollar lost 56% of its purchasing power, much less 75%.

If something that cost $100 in 2009 now costs about $156, then $1 today buys roughly what 64 cents bought in 2009.

That’s about a 36% loss of purchasing power, not 75%.

For the dollar to have lost 75% of its purchasing power, prices would have needed to roughly quadruple since 2009. They haven’t.

Certain categories, housing, insurance, food, vehicles, healthcare, electronics during shortages, etc. can absolutely rise much faster than the overall CPI. Other categories rise more slowly or even fall.

But you can’t cherry pick the categories that increased the most and then declare that’s how much the entire currency has been devalued.

There are plenty of legitimate arguments to make about inflation and affordability.

There’s also another factor people conveniently leave out...our spending habits have changed.

People spend far more today on larger vehicles, upgraded phones, multiple streaming services, food delivery, subscriptions, premium electronics, bigger houses and all kinds of things that either barely existed or weren't considered necessities in 2009.

If you choose the $1,200 phone instead of the $400 one, the loaded $70,000 truck instead of a basic vehicle, or DoorDash instead of cooking dinner, that extra money leaving your bank account is not inflation.

Inflation is the price of comparable goods and services rising over time.

Lifestyle inflation is deciding you need the nicer version of everything and then blaming the economy for the bill.

We don’t need to invent numbers to make them. Maybe your particular job doesn't pay 65 to 70% more than it did in 2009 doesn't mean wages across America didn't increase, and if that statement is wrong, where did you get your data from?

Your paycheck and spending habits may be personal.

Economic data isn't.

"Average Inflation", is a completely contrived statistic for the convenience of any administration and oddly enough, the press.

Looking back, I should have called my premise, "effective rate of inflation"+-, as it pertains to various types of products, and it's effect on different income groups. Then, I wouldn't have troubled you to go to great lengths, telling me things I'm already acutely aware of.

That the average American consumer is price oblivious, while being greed and social status motivated, is a given.`

That the average American consumer, (especially gamers), are unable to differentiate want, from need, to "I absolutely can't live without this", is yet another given. IE: "This card only has 16GB of VRAM." (Whaaah!)

That certain segments of the inner city population go around wantonly injecting their "legacy", into young women, is a given. "He has the most bling and the loudest subwoofer on the block. It's my honor to be knocked up and left by him." The net result is disproportionate population growth. Of course the current administration feels the way to attack this is to "pray harder", and outlaw abortion. The net result of that is, to keep the baby, the bath water, and all the crap that's been floating around in it for years.

That local newscasters have to talk down to us like we're all in 5th grade, is a given. IE: "Now if you want to save money at the supermarket, buy generic products, instead of brand names". I've been doing that for years and years. Does that make me smart, or someone with no place further to fall?

In any event, I'm old and living on a "fixed income". Surprisingly, my credit rating, (at least for today), is 819. My income has increased exactly commensurate with inflation. Still, when I go to the supermarket a large can of coffee is about $20.00. In 2009, I could grab one on sale, for $5.00. The "effective rate of inflation", on that particular product, is 300%. That's not entirely unique, but it does stand out.

As to my "disposable income" personal spending habits go, I've been trying to rein them in. Por ejemplo: I was in the supermarket the other night, and spied a white Phalenopsis orchid. But atypically, it had 3 flower spikes. As I already had a white, it had to be considered "a luxury". Shamelessly, I charged ahead and paid the outrage of $23.00 price tag, and began to take it home. Outside the store, this little piggy went whee, whee, whee, while shackled in guilt, all the way home.

As for, "published statistics", IIRC, early in this administration, "job creation numbers" were listed as 300,000. However, during the same period, "new claims for unemployment compensation", were listed separately as 294,000.

Now an uneducated pedestrian such as myself might confuse and combine the two statistic numbers, and convince themselves that net job growth was actually only 6,000 new positions. But I'm fairly certain, you know better.

As far as the crap/statistics you and president Doctor Demento are publicizing goes, it's mostly fantasy. Off the top of my head, how does receiving 49.6% of the vote constitute, "a tremendous landslide?"

If you'd like to further try and talk down to me about the differences between relative, average, effective and manipulated inflation statistics, while examining their effects on different income strata, I'm here for ya..... cheers...!

PS, here's a teaser. At what exact point does supply and demand end, and price gouging begin?
 
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