See our latest guide: GPU Pricing Update
GPU pricing is broken again – but the real question is how badly. That's what we want to find out today. We're putting some numbers to this whole situation. How much have graphics card prices increased since memory prices went through the roof? Are certain cards being hit harder than others, and is this happening across different regions? How much are AI companies and PC parts vendors squeezing regular gamers who helped build these companies in the first place?
There's some pretty interesting data to go through, including figures that help us confirm or refute various supply rumors we've been hearing over the past few months. If you're interested in the dynamics of what is going on with PC gaming and component prices, this is very much the article for you – it's a comprehensive look at the current state of things.
There are two data sets we're looking at today: pricing information we captured back in November 2025, when GPU prices were at their lowest, and an updated set from February 2026. This data covers 10 regions around the globe and focuses specifically on the lowest-priced, in-stock models.
We used region-specific price comparison websites to find the best available prices at the time, pulling data from multiple retailers. The result should be an accurate snapshot of the minimum cost to buy a given GPU in each country.
RTX 5050 + RTX 5060
Let's start with Nvidia's entry-level models, the GeForce RTX 5050 and RTX 5060. Back in November, these cards were available at or close to MSRP, so pricing was relatively normal. In early 2026, the RTX 5050 is up by 9 percent on average across the 10 regions.
Nvidia GeForce RTX 5050
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $250 | $340 | 246 € | £220 | $340 | ₹ 25,300 | ₱15,800 | R$ 1,750 | 1,000 zł | € 250 |
| Feb 2026 | $260 | $365 | 280 € | £230 | $380 | ₹ 30,700 | ₱16,700 | R$ 1,660 | 1,150 zł | € 270 |
| Change | +4% | +7% | +14% | +5% | +12% | +21% | +6% | -5% | +15% | +8% |
The increase isn't very significant in the United States, where the card is just $10 more expensive than before, and in Brazil it has actually become cheaper. However, in regions like Germany, Poland, and India, the RTX 5050 is now noticeably more expensive, and that's for the cheapest available model.
Nvidia GeForce RTX 5060
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $290 | $480 | 280 € | £250 | $400 | ₹ 28,500 | ₱17,500 | R$ 2,060 | 1,230 zł | € 295 |
| Feb 2026 | $300 | $520 | 310 € | £290 | $450 | ₹ 38,700 | ₱19,600 | R$ 2,300 | 1,350 zł | € 320 |
| Change | +3% | +8% | +11% | +16% | +13% | +36% | +12% | +12% | +10% | +8% |
The RTX 5060 has been hit harder. This card is more expensive in every region, with the smallest impact seen in the United States, where it is still available at MSRP. On average, though, the RTX 5060 is now 13 percent more expensive after three months, with seven regions experiencing double-digit increases. Normalized to dollars, that works out to roughly a $40 increase. To be fair, in many regions the RTX 5060 was slightly below MSRP back in November.
RTX 5060 Ti: 8GB + 16GB
Next up is the RTX 5060 Ti lineup, available in 8GB and 16GB variants. It's no surprise that the 16GB model has seen larger price increases in most regions. In fact, only in the Philippines and Canada did the 8GB version rise more than the 16GB card.
Nvidia GeForce RTX 5060 Ti 8GB
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $340 | $600 | 340 € | £320 | $450 | ₹ 38,500 | ₱23,000 | R$ 2,400 | 1,500 zł | € 350 |
| Feb 2026 | $350 | $620 | 400 € | £350 | $570 | ₹ 39,800 | ₱24,400 | R$ 2,800 | 1,700 zł | € 390 |
| Change | +3% | +3% | +18% | +9% | +27% | +3% | +6% | +17% | +13% | +11% |
On average, the 8GB model is now 11 percent more expensive after three months, while the 16GB version has jumped by 21 percent. The increases are especially severe in India, where the 16GB card is up 46 percent, and in the Netherlands, which saw a 36 percent increase.
The price increase for the RTX 5060 Ti 8GB isn't outrageous – it's up by about $40 on average across regions. The RTX 5060 Ti 16GB, meanwhile, has increased by around $80. At first glance, that makes sense: the 16GB card has twice the VRAM, so a roughly doubled price increase seems logical. However, there's significant regional variation behind that average.
Nvidia GeForce RTX 5060 Ti 16GB
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $400 | $715 | 420 € | £380 | $600 | ₹ 45,000 | ₱28,250 | R$ 3,160 | 1,910 zł | € 440 |
| Feb 2026 | $500 | $750 | 540 € | £450 | $700 | ₹ 65,500 | ₱28,800 | R$ 3,700 | 2,300 zł | € 600 |
| Change | +25% | +5% | +29% | +18% | +17% | +46% | +2% | +17% | +20% | +36% |
In places like Australia, where there appears to be a healthy amount of existing RTX 5060 Ti stock, the cheapest models haven't climbed much over the past three months. In contrast, in regions like the United States, the 8GB card has barely moved in price, while the 16GB version has increased by $100. Regions that brought in more supply ahead of the price hikes have held up better so far, and it will be interesting to see how this evolves over the coming months.
RTX 5070 + RTX 5070 Ti
The RTX 5070 has seen a relatively straightforward 14 percent price increase on average since November. In the United States, the 5070 was actually retailing below MSRP at the time. Those days are over, but it's still possible to find one at MSRP – which represents a 15 percent increase, though not as severe as it could have been.
Nvidia GeForce RTX 5070
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $480 | $870 | 530 € | £470 | $770 | ₹ 57,500 | ₱36,600 | R$ 3,900 | 2,350 zł | € 550 |
| Feb 2026 | $550 | $930 | 640 € | £510 | $900 | ₹ 70,900 | ₱39,300 | R$ 4,200 | 2,650 zł | € 640 |
| Change | +15% | +7% | +21% | +9% | +17% | +23% | +7% | +8% | +13% | +16% |
The situation is different in Canada, for example, where a 17 percent increase has pushed the card above MSRP. In practical terms, buyers are now spending the equivalent of about $70 more on an RTX 5070 compared to late last year.
The card with the second-largest price increase across the entire market – behind only the RTX 5090 – is the RTX 5070 Ti. This GPU is now a staggering 25 percent more expensive than it was in November, with increases ranging from 16 percent at the low end to nearly 40 percent at the high end. In every region, the RTX 5070 Ti now sits well above MSRP, with an average equivalent price increase of roughly $190.
Nvidia GeForce RTX 5070 Ti
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $730 | $1,200 | 750 € | £690 | $1,050 | ₹ 78,500 | ₱50,900 | R$ 6,100 | 3,350 zł | € 765 |
| Feb 2026 | $1,000 | $1,400 | 1,000 € | £800 | $1,280 | ₹ 109,000 | ₱61,000 | R$ 7,100 | 4,100 zł | € 980 |
| Change | +37% | +17% | +33% | +16% | +22% | +39% | +20% | +16% | +22% | +28% |
Considering that entry-level 8GB cards have risen by only about $40, and the RTX 5070 12GB is up by roughly $70, it's clear that the price surge for the RTX 5070 Ti can't be explained by VRAM costs alone.
As we reported last month, Nvidia has sharply scaled back RTX 5070 Ti production – effectively sidelining the model. Retailers tell us today's prices reflect dwindling stock that was shipped months ago, combined with extremely limited resupplies since then. As the cheapest, already-procured cards sell out, the remaining inventory becomes progressively more expensive. We've been told pricing for this model is only expected to worsen.
RTX 5080 + RTX 5090
Things look even worse at the high end of the market. RTX 5080 and RTX 5090 pricing is in rough shape right now, despite the RTX 5080 remaining in active production. We've been told that supply for the 5080 hasn't been restricted to the same extent as the 5070 Ti, yet real-world pricing tells a similar story.
The RTX 5080 is now 25 percent more expensive than it was in November, effectively turning what was once a $1,000 MSRP card into something closer to $1,250.
Nvidia GeForce RTX 5080
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $980 | $1,700 | 1,000 € | £950 | $1,390 | ₹ 110,000 | ₱70,400 | R$ 7,800 | 4,650 zł | € 1,070 |
| Feb 2026 | $1,400 | $1,900 | 1,250 € | £1,080 | $1,890 | ₹ 145,000 | ₱79,700 | R$ 10,300 | 5,500 zł | € 1,300 |
| Change | +43% | +12% | +25% | +14% | +36% | +32% | +13% | +32% | +18% | +21% |
The RTX 5090 is almost in a category of its own. It's 32 percent more expensive in February than it was in November, despite already launching above MSRP. Supply for this model is extremely limited, and buyers are now paying about $800 more on average than they were just three months ago.
In total, RTX 5090 pricing sits roughly 65 percent above the global MSRP. It's hard to argue this is purely due to the card's 32GB of GDDR7 memory, that amount of memory didn't suddenly become $1,300 more expensive in a matter of months, especially when the RTX 5070 with 12GB of GDDR7 has increased by only $70.
Nvidia GeForce RTX 5090
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $2,500 | $4,500 | 2,600 € | £2,200 | $3,700 | ₹ 261,000 | ₱160,000 | R$ 18,000 | 10,000 zł | € 2,700 |
| Feb 2026 | $3,500 | $5,600 | 3,400 € | £2,700 | $4,650 | ₹ 403,000 | ₱190,000 | R$ 23,400 | 15,000 zł | € 3,200 |
| Change | +40% | +24% | +31% | +23% | +26% | +54% | +19% | +30% | +50% | +19% |
Nvidia doesn't appear interested in positioning the RTX 5090 as a viable flagship gaming GPU anymore. It arguably shouldn't even be classified as one at this point, as it functions far more like a product aimed at AI professionals. Keeping it under the GeForce gaming umbrella, however, conveniently helps boost reported gaming division revenue.
November 2025: $1,000 = RTX 5080
February 2026: $1,000 = RTX 5070 Ti
Ouch.
That's the current state of GeForce GPU pricing. Across the entire RTX 50 series, we're seeing an average global price increase of 19 percent over the past three months. In most price brackets, that's effectively pushed each model up by a tier. In November 2025, $1,000 would have bought you an RTX 5080; today, that same budget only gets you an RTX 5070 Ti. Similarly, the RTX 5060 Ti 16GB now costs about as much as the RTX 5070 did previously in most of the countries we examined.
Radeon RX 9060 XT: 8GB + 16GB
This is the situation with AMD's entry-level Radeon cards. The price increases we're seeing for the 8GB and 16GB versions of the RX 9060 XT are fairly similar on average: 13 percent for the 8GB model and 14 percent for the 16GB model.
AMD Radeon RX 9060 XT 8GB
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $275 | $430 | 260 € | £260 | $410 | ₹ 29,300 | ₱20,700 | R$ 2,200 | 1,300 zł | € 285 |
| Feb 2026 | $330 | $490 | 340 € | £280 | $440 | ₹ 32,000 | ₱20,700 | R$ 2,400 | 1,400 zł | € 340 |
| Change | +20% | +14% | +31% | +8% | +7% | +9% | 0% | +9% | +8% | +19% |
That stands in contrast to Nvidia's comparable RTX 5060 Ti lineup, where the 16GB card has seen much larger increases than the 8GB version. There is some regional variation, though. In India, for example, the 16GB model is up 29 percent compared to just 9 percent for the 8GB card. In regions like Brazil, however, the 16GB version is somehow cheaper now than it was previously.
What appears to have happened is that the RX 9060 XT 8GB was selling slightly below MSRP in November 2025. For instance, it was priced at $275 versus a $300 MSRP, or 260 euros in Germany compared to a 315-euro launch price.
AMD Radeon RX 9060 XT 16GB
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $350 | $570 | 350 € | £330 | $530 | ₹ 36,500 | ₱23,000 | R$ 2,880 | 1,540 zł | € 350 |
| Feb 2026 | $400 | $590 | 440 € | £380 | $550 | ₹ 47,000 | ₱24,700 | R$ 2,800 | 1,900 zł | € 440 |
| Change | +14% | +4% | +26% | +15% | +4% | +29% | +7% | -3% | +23% | +26% |
By February, the card had returned to MSRP and overshot it by roughly $30. Meanwhile, the 16GB model was typically sitting at MSRP before and is now about $50 more expensive in most regions.
Radeon RX 9070 + RX 9070 XT
The RX 9070 series was somewhat surprising in terms of pricing impact across the 10 regions we examined. Both models are now 7 percent more expensive than they were in November, and only in a handful of cases did we see increases above 10 percent. The largest jump occurred for the RX 9070 XT, which rose by 21 percent compared to its price three months earlier. In Brazil, both models are actually cheaper today.
For these cards, the average price impact – on an equivalent basis – is just $40, which closely mirrors what we're seeing with the RX 9060 XT 16GB. Since the RX 9070 and RX 9070 XT are also 16GB cards, this suggests the increases are largely driven by higher memory costs being passed directly to consumers.
AMD Radeon RX 9070
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $540 | $850 | 540 € | £500 | $830 | ₹ 59,900 | ₱40,000 | R$ 4,360 | 2,450 zł | € 540 |
| Feb 2026 | $570 | $920 | 610 € | £560 | $840 | ₹ 61,000 | ₱42,200 | R$ 4,100 | 2,700 zł | € 640 |
| Change | +6% | +8% | +13% | +12% | +1% | +2% | +5% | -6% | +10% | +19% |
If higher-tier models were seeing much larger increases than lower-tier cards with the same memory capacity, that would point to something else going on, but that doesn't appear to be the case here.
It's impossible to know the exact contract prices AMD is paying for GDDR6 memory, but real-world pricing for finished graphics cards gives us a useful way to estimate the impact of recent increases. A $40 to $50 jump per 16GB card suggests VRAM costs are roughly 50 percent higher for products currently on shelves, which would have been manufactured sometime in the past few months.
That assumes AMD is fully passing through its margin on GPU and memory bundles. If AMD were instead passing along only the raw bill-of-materials increase, memory prices may have doubled to produce the roughly $50 increase we're now seeing.
AMD Radeon RX 9070 XT
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $580 | $990 | 620 € | £560 | $870 | ₹ 69,000 | ₱44,200 | R$ 4,700 | 2,710 zł | € 640 |
| Feb 2026 | $700 | $1,030 | 700 € | £600 | $980 | ₹ 70,000 | ₱46,300 | R$ 4,300 | 2,900 zł | € 720 |
| Change | +21% | +4% | +13% | +7% | +13% | +1% | +5% | -9% | +7% | +13% |
This aligns with the research and modeling we conducted last year to estimate how rising VRAM costs could affect GPU pricing. Higher bill-of-materials costs are clearly one factor behind more expensive Radeon cards, though price gouging can't be ruled out entirely. Retailers, distributors, and AIB partners could have raised prices on already manufactured inventory simply because market conditions allow it.
Still, with an average impact of just $50 on a 16GB card – and given what we know about memory pricing – the increases on the Radeon side appear relatively reasonable, or at least far more restrained than what we're seeing from Nvidia.
Estimates at a 30% Increase...
Across the four RX 9000 series cards, the average price increase over the past three months is 10 percent. For Nvidia's directly competing models: the RTX 5060 Ti series, RTX 5070, and RTX 5070 Ti, the average increase is 18 percent. That leaves AMD in a more favorable position for now, with its cards offering better relative value today than they did at the end of last year.
Intel Arc B570 + B580
This wouldn't be a complete look at GPU pricing without also examining Intel's Arc lineup. Intel's cards have been the least affected by recent price increases, particularly the Arc B570.
Intel Arc B570
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $200 | $360 | 185 € | £170 | $320 | ₹ 24,500 | R$ 1,800 | 950 zł | € 225 | |
| Feb 2026 | $250 | $330 | 220 € | £200 | $300 | ₹ 24,000 | R$ 1,580 | 910 zł | € 235 | |
| Change | +25% | -8% | +19% | +18% | -6% | -2% | -12% | -4% | +4% |
In half of the regions we looked at, the B570 is actually cheaper now than it was last year. In some cases, such as Australia, this may be because the card was slightly overpriced previously. Overall, though, the B570 simply hasn't seen much upward movement in price.
The Arc B580 tells a slightly different story, with most regions recording a price increase. On average, this card is now 11 percent more expensive.
Intel Arc B580
| USA | Australia | Germany | UK | Canada | India | Philippines | Brazil | Poland | Netherlands | |
| Nov 2025 | $250 | $400 | 240 € | £200 | $330 | ₹ 29,500 | ₱18,600 | R$ 2,080 | 1,100 zł | € 265 |
| Feb 2026 | $300 | $420 | 300 € | £270 | $360 | ₹ 31,000 | ₱20,000 | R$ 1,700 | 1,200 zł | € 290 |
| Change | +20% | +5% | +25% | +35% | +9% | +5% | +8% | -18% | +9% | +9% |
Some regions stand out for worse results, including a 20 percent increase, a 25 percent increase in Germany, and a 35 percent increase in the UK. Elsewhere, price changes tend to stay in the single-digit range, and based on the data we captured, the B580 is actually cheaper in Brazil.
What We Learned
Looking across all 14 current-generation graphics cards, prices are up by an average of 15 percent compared to three months ago. That's not a great position to be in, considering that in November 2025 most models were sitting at MSRP, with a few even priced below it.
By February 2026, graphics cards are now more expensive than MSRP in most regions. That's hardly surprising given everything happening in the market... we know, but we do now have the data to back that up.
What we've found particularly interesting is that GPU prices, on the whole, haven't risen nearly as much as DRAM or SSD prices. Over the past three months, DDR5 pricing has jumped by around 40 percent, and that increase comes on top of already elevated prices. SSD prices are up by more than 70 percent over the same period. By comparison, GPUs are up about 15 percent, and that increase generally starts from MSRP-level pricing, which is at least a small silver lining.
It should be noted, however, that the scale of GPU price increases varies widely, especially within Nvidia's GeForce lineup. The RTX 5070 Ti is now 25 percent more expensive, which translates to roughly a $200 increase. That's a steeper jump for a 16GB graphics card in just three months than what we've seen for the average 32GB kit of DDR5-6000 memory, which, according to PCPartPicker, has increased by about $120 over the same timeframe. Meanwhile, the Radeon RX 9070 XT is up by just $50 on average.
The data appears to support recent claims that Nvidia is prioritizing specific Blackwell models such as the RTX 5060 Ti 8GB and RTX 5070, which sit at the lower end of the spectrum when it comes to price hikes. In contrast, cards that have seen significant supply reductions, like the RTX 5070 Ti, are now far more expensive. The numbers also suggest AMD has not made comparable cuts to Radeon supply, given that average price increases for Radeon cards are lower than those seen across most GeForce models.
But, this is still early days. Much of the GPU inventory currently on store shelves was purchased months ago. As that stock dries up, it will be replaced by newly manufactured cards at higher prices. It will be interesting to see where pricing settles over the next few months, though based on our conversations with retailers, we're not expecting good news.
We haven't made any buying recommendations in this article, largely because it's hard to suggest rushing out to buy a GPU when prices were noticeably better just three months ago. At the same time, the prices we're seeing today may be about as good as things are likely to get in the short term. If you're desperate for a GPU upgrade, waiting may not deliver better results.