Adobe to acquire web analytics firm Omniture

By Matthew
Sep 15, 2009
  1. Adobe has reported today that it will purchase Omniture, an online marketing and web analytics company, for some $1.8 billion (or $21.50 per share -- a 45% premium). This acquisition is Adobe's largest since buying Macromedia for over $3 billion in April 2005, and it plays a part in the company's attempt to expand its presence in the business software arena.

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