Amazon Prime Day reportedly pushed back to early October

Shawn Knight

Posts: 12,388   +121
Staff member
Editor's take: If Amazon is indeed pushing Prime Day all the way back to early October, is there really any sense in having it at all? Early October is right around the corner from Black Friday and Cyber Monday. Are customers really going to get excited about three shopping events that close together, and especially during a year when millions have been financially impacted by the pandemic?

Amazon has reportedly delayed its annual Prime Day shopping event for a second time over Covid-19 concerns.

Back in early April, word got out that Amazon was planning to bump its mega sales event beyond the usual mid-July window due to uncertainties introduced by Covid-19. Nothing was set in stone as Amazon never publicly commented on the matter, but sources suggested August at the earliest or perhaps sometime in September.

According to e-mails to third-party sellers obtained by Business Insider as well as others familiar with the service, Amazon has again postponed the starting date of Prime Day. The sales extravaganza is now expected to take place in early October.

“A definitive date will be announced as we get closer to the event,” the e-mail in question read.

Amazon’s homegrown Prime Day sales event got off to an underwhelming start in 2015 but over the years, the e-commerce giant tweaked the formula by offering deals on more in-demand items. Sales during last year’s Prime Day (which expanded to a two-day affair) surpassed those of the previous Black Friday and Cyber Monday combined.

We still haven’t heard anything official on the matter from Amazon. Looking at the calendar, it’s safe to assume that we would have already heard something about Prime Day if it was to take place in mid-July as is tradition.

Masthead credit: dennizn

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Squid Surprise

Posts: 3,221   +2,106
While it may or may not make sense for Amazon to bunch together "mega sales days", it certainly shouldn't be detrimental to consumers.

I'm quite fine with having as many sales as possible.... REAL ones that is, not the "up to 50% off on merchandise" just to find out that there's one crappy shirt that's 50% off, while everthing else is regular price...
 

Uncle Al

Posts: 7,213   +5,598
Makes me wonder if this isn't just a "trial balloon" to find out if people are really paying attention and are willing to shell out more cash ....
 

OneSpeed

Posts: 389   +192
I'm all for deals/sales whenever they are. It's like saying we should move Christmas Day because it's too close to New Year's Day.
 

texasrattler

Posts: 919   +398
While it may or may not make sense for Amazon to bunch together "mega sales days", it certainly shouldn't be detrimental to consumers.

I'm quite fine with having as many sales as possible.... REAL ones that is, not the "up to 50% off on merchandise" just to find out that there's one crappy shirt that's 50% off, while everthing else is regular price...
Its one of those things would it be better to wait n find a better deal or just get it now. That is all a personal choice. Imo, if its something you need and there is a good deal, buy it. If its not on a good deal, wouldnt hurt to wait a few weeks.
 

bexwhitt

Posts: 476   +182
"Should Amazon just cancel Prime Day 2020 outright?"

Do I need to get out the Mr Crabs I like money meme?
 

penn919

Posts: 302   +212
Prime Day has never impressed me to be honest...and that's coming from a subscriber. I couldn't care less if they cancelled it.
 

tacobravo

Posts: 65   +80
These Prime Days usually have junk on sale. Same goes for a lot of stuff that is sold on Amazon these days. Lightening sales are just pos knockoff junk