Beaten by the RTX2080, with the Nvidia card closer on games it loses and further ahead on ones it wins. Then the higher power consumption and noise......
It could be saved if it had good overclocking potential, I have only seen one review that tests this and it wasn't particularly impressive. AMD have wrung out everything they can leaving little headroom at stock voltage and the cooler is tapped out without modification.
It's priced too high, and I have already seen RTX2080 partner cards at the $699 MSRP too, with a couple games thrown. The Geforce is the easy default choice, what with the extra RTX bonuses Nvidia throw in there even if it's only potential right now.
As above, at $600 it's a viable option. At MSRP you should walk right past it, and I am sure everyone will.
Send out the call, Navi is desperately needed.