It looks more like a $775 AMD which slots it between the $750 5070Ti and the $1000 5080 by the looks of those screenshots.
If we’re talking strictly MSRP, then we’re talking about $700 5070xt vs the $750 5070Ti. If that’s the case and the AMD is around the same performance level overall, then there’s not much incentive for AMD cardsto fly off the shelves other than a lack of Nvidia cards in the next shelf in the store. Plus, the average Moe will gladly pay even $100-150 more for Nvidia’s “advanced” features, because they are supposed to be “the best” no?
So, even at $700 MSRP the 5070xt will have to be closer to 4080 Super/ 5080 in terms of performance to make it a really good deal. And AMD should aim for that unparalleled price/ performance ratio if they want to gain any market share.
As for myself, I spot a 6800 which I got for a pretty good price in 2023. I really like it and serves my gaming and photography pretty well so I would love to pick up a 9070xt and relegate that 6800 to Media Center use (itself replacing an old 1080 which served me with distinction).