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Apple opens secret lab in Taiwan to develop thinner, brighter and more energy efficient displays

By Shawn Knight ยท 11 replies
Dec 15, 2015
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  1. Apple has reportedly opened a new engineering lab in Taiwan tasked with developing new display technologies for its various product lines including the iPhone and iPad.

    Sources familiar with the matter tell Bloomberg that Apple has at least 50 employees working at the nondescript location in Longtan, many of which were hired from local display makers AU Optronics and Qualcomm. Sources say Apple purchased the facility from Qualcomm.

    The goal of the operation is to develop displays that are thinner, lighter, brighter and more energy efficient than the LCDs it currently uses. Engineers are said to be working on more advanced LCD panels as well as OLED panels that are even thinner because they don't require a backlight.

    Just last month, it was rumored that Samsung was urging Apple to adopt OLED technology in the iPhone 8 (notably, not next year's iPhone 7 or 2017's refined iPhone 7s). Of course, as a supplier, I'm sure Samsung's idea was for Apple to buy components from them rather than go off and manufacture their own but I digress.

    As you've likely surmised, developing your own display rather than relying on a supplier - especially at Apple's scale - could save the company loads of cash. It will also reduce Apple's reliance on suppliers which in turn reduces overall risk (remember the disaster of a partnership that was GT Advanced Technologies?).

    Permalink to story.

  2. davislane1

    davislane1 Inquisitor Posts: 4,508   +3,510

    iPhone 7 - Now with Retina Burn
  3. Squid Surprise

    Squid Surprise TS Evangelist Posts: 1,315   +537

    Guess it's not so secret if we already know about it....
  4. SirGCal

    SirGCal TS Maniac Posts: 365   +136

    I'm so sick of 'thinner'.. I can't even hold my current phone without a large case on it.
    Reehahs likes this.
  5. Camikazi

    Camikazi TS Evangelist Posts: 896   +264

    OLED now magical and unique, lawsuits to follow :p
  6. Uncle Al

    Uncle Al TS Evangelist Posts: 2,806   +1,541

    Awwwwww come on. Buy those phones .... ALL OF THEM! Papa needs his dividend check!
    Hexic likes this.
  7. tonylukac

    tonylukac TS Evangelist Posts: 1,363   +67

    Certainly unserviceable.
  8. Reehahs

    Reehahs TS Maniac Posts: 411   +199

  9. bexwhitt

    bexwhitt TS Guru Posts: 322   +63

    Thinner is a pointless goal, from the mindset of people who think form over function is a good idea.
  10. didactic

    didactic TS Rookie

    The obsession they have w/ thinness is unbelievable...it's actually a little eccentric. I don't want a phone that will bend in my back pocket when I want to sit down. :(
  11. Squid Surprise

    Squid Surprise TS Evangelist Posts: 1,315   +537

    Thinner = lighter.... despite your complaints, this is what the overwhelming majority of cell owners want... remember those bricks you had in the 90s?

    Hopefully, strength comes WITH the thinness... I'd LOVE a phone as thick as a credit card if I knew it wouldn't break.... if it's light and thin enough, it means that when you drop it, it won't break!!! A credit card is made of flimsy plastic and doesn't break when you drop it....
  12. Uncle Al

    Uncle Al TS Evangelist Posts: 2,806   +1,541

    I had one of the original bricks and it was wonderful! It served me well when a guy tried to stick me up and take the phone, so I let him have it .... and was able to call the police & ambulance to come pick him up ..... great product!

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