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Apple overtakes Google as the world's most valuable brand

By Emil · 10 replies
May 9, 2011
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  1. Apple has overtaken Google to become the world's most valuable brand. For the last four years, Google has dominated the BrandZ Top100 ranking of the most valuable global brands, which…

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  2. Clrabbit

    Clrabbit TS Rookie Posts: 90

    Kind of funny when you think about the fact we just voted Apple as the most evil tech company.

    People ? Evil.
  3. Clrabbit

    Clrabbit TS Rookie Posts: 90

    well now I know the comment system converts the ? (Heart) to a ?
  4. Apple is a lot overpriced.

    Imagine the impact in the world if all the windows operating systems stop working, if the google stop working and if the ipod, ipad etc stop working.
  5. Mc Donald is a poison and is in fourth place over the Microsoft!!!

    The Americans are completely crazy :)
  6. true vindication after decades of making quality products for general public instead of tech-savvy ones.
  7. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 3,118   +1,389

    Dont confuse 'valuable' with 'recognizable'. I'm sure Coca-cola and McD's are light years ahead of Apple and Google in terms of how many people could recognize the brand.

    Look at the criteria for this rating..."brand's contribution to earnings" Can you think of another company who's customers are so snobbish and brand-loyal? Another way to say this would be... Apple's products would suffer the most if the Apple logo was removed.
  8. Once again the cult of personality psychosis has a win.. apparently, Germany had one of those in 1938 as well.
  9. madboyv1

    madboyv1 TechSpot Paladin Posts: 1,524   +412

    My sentiments exactly, Though Google and Microsoft would more be in a middle ground between Apple (on the low end) and Coca-Cola/McDonalds/KFC, etc.

    I guess there's also a difference in the brands by what sector of the market they pertain to. The later 3 are food/food service brands, and since food is essential (though thier food not necessarily a requirement), they of course will have better recognized than technology brands, even if many people would consider access to a computer and/or access to the internet is slowly becoming essential at a social level. Then of course, there's the human factor. Some people may recognize and value company/products differently than others, so while I for instance know and respect IBM, I could probably ask most of my friends about IBM and they'd respond "IBM what?"
  10. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 3,118   +1,389

    I don't even see how food and tech companies can be compared. McD's is in 119 countries and people have been drinking Coke for over 120 years, and this survey says Apple is more valuable? Although the criteria does state "valuation of intangible assets, measures of customer perception, and an estimate of growth potential"

    Intangible assests... as in, Apple is cooler. Customer perception, as in... Apple's customers think apple is the coolest. Estimate of Growth? I'll actually agree with that.

    Regardless... none of their criteria are actual measurable things, they're just guesses.
  11. mosu

    mosu TS Evangelist Posts: 493   +103

    I'm sorry to post such a consideration, but people are both stupid and greedy and Apple is exploiting such behavior.Sadly, it's not the first example and certainly won't be the last.I wonder how many people will lose a lot of money after Steve "leaves" the scene?

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